Every company needs a short text that sums up what they are all about. It needs to convey all the passion they feel for their product without losing the interest of the public! The clever and creative folks at Brothers and Sisters, London, who are our advertising agency partners have been working on this. We’d love to hear what you think:
When we first put one tiny foot in front of the other, there wasn’t a word to describe us.
So we made one up.
Fableist (fay-buh-list) noun:
A group of people making the coolest clothing for little punks! Garments that are not only designed well, but are also completely sustainable.
2012-13; [ fable + activitist ]
Fable; a short story with a moral
Activist; Someone with a rebellious spirit who makes positive change happen
We’re going all the way and we want to take you with us.
Between us, we can break the cycle of kids making clothes for kids.
And we’re going to do it by turning our young ‘uns into the hippest kids on the block.
Our look is based heavily on old school utilitarian work-wear and classic vintage clothing. Timeless, hard-wearing clobber that will look just as cool in 10 years time on the mean streets on New York, London, Paris or Tokyo.
And our threads aren’t about seasons. They’re designed to be worn all year round by both boys and girls.
We are properly sustainable every little step of the way. And we respect every person along the way who makes our clothing happen.
The Fableists. Play hard, live forever.
Become a Fableist. Join the revolution!