Trying to Sum Up What We’re All About

Copy of FABLEISTS_Logo_Reversed_monoEvery company needs a short text that sums up what they are all about. It needs to convey all the passion they feel for their product without losing the interest of the public! The clever and creative folks at Brothers and Sisters, London, who are our advertising agency partners have been working on this. We’d love to hear what you think:

When we first put one tiny foot in front of the other, there wasn’t a word to describe us.

So we made one up.

Fableist (fay-buh-list) noun:

A group of people making the coolest clothing for little punks! Garments that are not only designed well, but are also completely sustainable.

2012-13; [ fable + activitist ]

Fable; a short story with a moral
Activist; Someone with a rebellious spirit who makes positive change happen

We’re going all the way and we want to take you with us.

Between us, we can break the cycle of kids making clothes for kids.

And we’re going to do it by turning our young ‘uns into the hippest kids on the block.

Our look is based heavily on old school utilitarian work-wear and classic vintage clothing. Timeless, hard-wearing clobber that will look just as cool in 10 years time on the mean streets on New York, London, Paris or Tokyo.

And our threads aren’t about seasons. They’re designed to be worn all year round by both boys and girls.

We are properly sustainable every little step of the way. And we respect every person along the way who makes our clothing happen.

The Fableists. Play hard, live forever.

Become a Fableist. Join the revolution!

What’s in a Name?

The Fableists' Swing Tags

The Fableists’ Swing Tags

You might be wondering about our name…

‘The Fableists’ is a word of our making. We want to tell modern stories that have morals but at the same time we want to be seen as a brand that is a lot of fun, with a rebellious spirit. So, we slammed two words together:

A ‘fable’ is a short story with a moral & an ‘activist’ is a person who is passionate about what they believe in and helps to educate others and convince them to embrace their beliefs.

the Fableists is a group of people creating cool, sustainable clothes for little punks. We aim to tell you everything about the clothes we make. We want you to know where the cotton we use is grown, who picks it, where it is woven into cloth and dyed, by whom and how. We want you to know – first-hand – that people and the planet are not being harmed to produce the garment you buy from us.