The Panda Made me do it! Earth Hour March 29th 8:30 pm – WORLDWIDE

Where will you be on March 29th at 8:30 pm? We hope that wherever you are, it will be in the dark!

Hundreds of millions of people all over the world come together for Earth Hour and its symbolic ‘lights out’ display. The power of Earth Hour is that it proves that there are hundreds of millions of people who care about the planet and who are willing to join to celebrate our Earth and renew their commitment to preserving it.

Whether you choose to celebrate this magic hour outside in the dark, or huddled indoors by candlelight, think about how easy it is to make this small commitment once a year and maybe we can all add our own weekly Earth Hour in to our schedules.

Earth Hour is a WWF endeavour. According to them, in the UK alone we are using three times our fair share of the planet’s natural resources. All on one tiny little island.

Earth Hour starts in Samoa and finishes in the Cook Islands. So get out the globe, atlas or map and show your kids how this celebration will progress across the planet. If ever there was a reason to keep your kids up late on a Saturday night, then this is it. This kind of event speaks to kids. There is the excitement of being in the dark and being up late but they are also naturally inclined to do the right thing. Kids get taking care of the Earth much better than their parents.

Your kids will be part of a huge community from all over the world. 154 countries are taking part, with over 7,000 cities pledging to turn off the lights. After Earth Hour 2013, over 80% of those surveyed in the UK said they would do something else to help protect the environment after participating in Earth Hour. That is an amazing statistic.

Sign up to take part in Earth Hour here and be sure to join the interactive map. There are loads of other ways that you can get involved as well. Then start planning what you will do at 8:30 on 29th March. The WWF has lots of great suggestions for things to do for Earth Hour. Perhaps you’ll celebrate on your own at home, or with your family, or maybe you’ll take Earth Hour to the streets. Perhaps you can get your local community involved with a candlelit walk around the area at that time. Maybe you’ll be more creative. Please share with us what you get up to! Whatever you do, encourage your friends, family and neighbours to switch off their lights and join you.

Make Earth Hour the party of the year!

Credit: WWF

Credit: WWF

The Fableists Speak at WWF One Planet Leaders MBA at Exeter University

WWF One Planet Leaders MBA at Exeter University

WWF One Planet Leaders MBA at Exeter University

The Fableists were recently invited to speak at the WWF One Planet Leaders MBA at Exeter University. Jean-Paul (JP) Jeanrenaud MSc. Oxon., of the WWF and Director of the MBA programme ask us to come along and present to the group of MBA candidates. We were honoured to be asked. For us, it’s a great place to tell more people about what we are up to and to discuss our business with the business leaders, CSOs and huge brains that happened to be there from all over the planet. We all love the WWF (who doesn’t, right?) and feel this MBA they are running will help change the world by creating future leaders of businesses that see things a different way – the right way, as far as we are concerned.

So, on Thursday the 13th of June 2013, Ruby and Matt got up and told the story of The Fablesists and were put through their paces. It was really exciting and great to be challenged on all points of our story. We were questioned in an intelligent way about what we are doing and why. We had a 3 hour slot which rattled past in no time and then had the wonderful experience of setting the crowd a task or two. They performed the tasks and fed back to us. Wow, their ideas were inspiring.

We spoke not just about more great reasons to be doing what we are doing, but other ways to push the brand. And, interestingly, other regions that the candidates thought that we should launch The Fableists. We felt like we made some new friends and perhaps created some new Fableists to help us along this road.

What a privilege, what a benefit and what a great day. It really was a great moment and made us realise that we not alone in our mission and also how important our business plan really is. You see we are all about collaboration and we think we found some new collaborators.

JP of the WWF commented, “We invited The Fableists to come and inspire the One Planet MBA students because they are a cutting edge example of how all businesses will be in the future. They care, they’re cool and they’re credible. They’re proving that doing the right thing is good for people, planet and profit. Dressing kids responsibly in robust clothes that have a story, lets you trace the journey of the tee-shirt, jacket or jeans from the farmer through the factory-worker to the finished garment in your wardrobe. Your kids can look good and you can feel good knowing that they’re dressed in clothes with a conscience. Wear the story!”

We are next speaking at an event this week in Cannes, France at the Cannes Lions International Advertising Festival.

We hope the more we talk, the more people will listen. We hope that in a couple of years all brands will have the same sustainability goals.

Thanks very much to JP at the WWF for this fantastic opportunity.