An Interview with Fableists Founder Matt Cooper

mattFollowing the release of our animated short ‘The Epic Thread’ (which you can view here), The Mill published this interview with Matt.

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The Fableists range is effortlessly cool but also has to incorporate an element of practicality – what are the challenges in designing for children? 

We have never really thought about kids differently. Firstly, we believe kids like clothes (we have four so have some experience!) – but not fussy stuff. Our stuff allows kids to be kids. The concept of The Fableists’ wardrobe is that you can wear the clothes in the city, in the park, by the sea, up a tree, or to Sunday lunch at grandma’s…

Read the full interview at The Mill’s blog site. 

The Epic Thread Film – Premiering September 17th


Fabelists still_003Multi award-winning, global visual effects company The Mill have collaborated with advertising agency Brothers and Sisters to create a stunning short film for The Fableists called The Epic Thread. 

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The Epic Thread is premiering with a screening on September 17th and we will be posting it on September 18th, so please stay tuned.

The Fableists