The Fableists in Telegraph Magazine January 31

The Fableists in The Telegraph Jan 31

Yesterday we shared an article from The Telegraph online that listed The Fableists as one of the top ethical children’s brands. To be mentioned in the same article as Katharine Hamnett is a huge honour and we are delighted to have made this list.

You can read the article online here. 

The Fableists in The Telegraph Magazine’s ‘Children’s Notebook’

On January 11 2014, The Fableists featured in The Telegraph Magazine. And, frankly, I don’t think we did enough bragging about it!


We were included in Daisy Bridgewater’s “Children’s Notebook”.

The image includes Mimi in the unisex Smock Top and Denim Skirt (foreground) and Missy (background) in our Classic Dark Denim Jeans, ‘Tough But Fair’ t-shirt, designed by Sami Viljanto and the Western Shirt jauntily tossed over her shoulder.

The copy reads:

“Modern Classics: The Fableists is a new company determined to make parents reassess their approach to disposable children’s fashion with a collection of utilitarian, utterly sustainable clothes for children aged 4-10. ‘I did some research into the fashion industry in India,’ the founder Matt Cooper tells me, ‘and it stuck in my throat that kids were making clothes for my kids. I wanted to raise awareness, and break the cycle.’ designed for girls and boys, the clothes are not seasonal and are made to last, and to be passed down through family and friends (sizes are also rather generous). Shown here is the versatile Smock shirt, £30 in hard-wearing, 100 per cent organic cotton chambray (”

Daisy Bridgewater followed up with this tweet:tweet

Photo above by Sam Robinson and shot in Victoria Park, London.