So, you know how we’re always banging on about how well made our clothes are? How they’re made tough and built to last? Ready for any action your children can throw their way?
Last week we received the photo above; our Western Shirt – one year on. As you can see, it looks slightly different to the original (below)
It’s faded and has a few tears but it still looks awesome!
This well-worn shirt is the one that was given to skateboarding prodigy Finn, who appeared in our brand film.
It has been put through some serious wear and has come out looking great. It’s still one of his favourites, so we’ve sent him a new one. We’re looking forward to seeing what he does with the next one!
Order one here and let us know what you get up to in yours!
Many of you wondered about ‘Finn’ from our brand film. Director Olivier Venturini shot some fantastic tricks on set but he wanted to show the kid himself rather than his amazing tricks. The film was about his passion, his perseverance and the freedom he has to be himself and pursue his own goals.
But the tricks are very cool!
Finn has just completed an edit of some recent skate tricks. Have a look at what this 8 year old can do:
The Fableists, Brothers and Sisters and Great Guns, with the amazing support of leading creative companies across London, unveil their first film for their kids clothing label The Fableists.
The moving film, a collaboration between Brothers and Sisters, Great Guns, Jungle and D&AD nominated director Olivier Venturini, features Finn, a fearless young London boy escaping to an urban jungle on his skateboard. The 2 minute brand film is the first in an unprecedented, ambitious series of films documenting extraordinary kids around the world – kids with a gift, kids with drive, kids with ambition, kids who have overcome adversity. Other collaborators included the cutting edge visual effects company Electric Theatre Collective and the Edinburgh based psychedelic rock band Delta Mainline.
“The film is a childhood fantasy and a melting pot of the UK’s foremost talent. The joint venture reflects how innovative, entrepreneurial agencies are prepared to invest in brands, not just work for them, allowing all involved to learn as a brand owner, not just supplier. An experience that can only enrich all involved.” Matt Cooper, founder and entrepreneur of The Fableists.
“This is a unique collaboration between top London creative talent from advertising, film and design coming together to launch a new sustainable brand. This is the first of many collaborations for Brothers and Sisters.” Andy Fowler, Founder and ECD of Brothers and Sisters.
Olivier Venturing, out of Great Guns, has directed spots including the D&AD nominated ‘Dressed to Kill’ for Wallis, Adidas, Playstation, BBC, Coca Cola, Cartier, BMW and many others. “Matt and Andy wanted something that reflected the positivity, yet rebellious stance of the brand. It was a very pleasurable process throughout, sitting down with top players, with none of the politics I am accustomed to. The idea of portraying kids embodying the brand’s core values came in the early stages and stuck. Matt and Andy were keen to film the first one of these ads in London where the brand was born. We were straight away impressed by Finn’s skills and attitude, he’s incredibly brave and sweet, and he loves to break the rules. He is also enormously driven. A great first Fableist.” Olivier Venturini.
The ad goes live this week across the Viral Ad Network. The children’s brand is a mix of timeless, unisex and ultra-stylish clothes, built to last with solid ethical roots all made for a new generation of clued up consumers who want to buy differently. The label represents a move away from mass-produced fashion manufactured under sinister conditions and laden with chemicals.
“Like so many people, we were concerned with the growing throw-away fashion trend that led to such tragedies as the Rana Plaza collapse last spring,” says The Fableists founder and entrepreneur Matt Cooper. “When we searched for great looking clothes whose provenance we could trace for our own kids, we couldn’t find what we were after. We created The Fableists to meet our own needs and those of our friends and colleagues in the creative industries.”
Olivier Venturini concludes: “The Fableists are a label with a vision, I’m thrilled to be part of the collaboration.”
‘FINN’ Credit List
Skateboarder : Finnian Rocillo-Martin
Agency : Brothers and Sisters
Director : Olivier Venturini
Production Company : Great Guns Ltd.
DOP : Steve Annis
Exec. Producer : Laura Gregory
Producer : Tim Francis
Editor : James Demetriou
Post Production : Electric Theatre Collective
Colourist : Houman Abdallah
Flame Op : Taran Spear / Dave Birkill
Post Producer : Dafydd Upsdell
Music : ‘Hope/Grace’ by Delta Mainline
Camera & Grip Equipment : Take 2 Films
Additional thanks to:
Kevin Martin, Rick Lewis, Sarah Rollason, Thomas Barber, Ed Sinclair, Jayson Hunte, Mark Yeshin, Sam Masters, Adrian Hirons and Chris Grey.
The Fableists spent the weekend on set in London with eight year old skateboarding phenomenon, Finn. Director Olivier Venturini, who is represented by international film production company Great Guns, shot two days’ worth of skateboarding around London. And we were blessed by a glorious weekend – free from the recent torrential storms which have battered much of the UK.
Venturini’s idea, to create a series of films about kids all over the world – The Fableists – to highlight their talents and passions, as well as what drives them, is now underway and we could not be more excited. You can read more about Olivier and this project here.
The kids we will feature will all be from different countries and backgrounds but will somehow represent The Fableists’ philosophy: Kids are kids – all exploring the world around them and finding their way. Fun, adventure and creativity are just part of their make-up.
The shoot this weekend followed Finn as he got up in his East London apartment for a day filled with skateboarding. We followed him to skate parks, his local café, around the streets of his neighbourhood and to a final skate at City Hall. Along the way, Venturini captured Finn and his amazing talents as well as the amount of effort and heart that he and his family have devoted to his passion. He’s also shown that Finn is still an eight year old boy.
At the end of the second day, when the last shot was wrapped at City Hall, a crowd had gathered who applauded Finn’s amazing show. A boarder in his 20s approached to ask Finn how old he was and was blown away by the answer. The two then had an impromptu showdown, with the older boarder left shaking his head in disbelief at the talent of his competition.
Olivier is an established commercial director. He is known for stunning visual work as well as his character development and comedy. He began his career in 1996 in Los Angeles. He then moved his family to London where he has completed work for high profiles clients such as Adidas, Playstation, BBC, Scottish Power, Coca Cola, Cartier, BMW, amongst others.
The film is produced by Great Guns’ Tim Francis and the DOP on the shoot was Steve Annis. Our agency partners Brothers and Sisters were on hand to make sure everything ran smoothly. Further credits TBA.
We look forward to sharing this film with you. Stay tuned because we’ll be sharing it here soon!
TheFableists 