New Items Now in Stock!

Jhango in the Smock Dress in Red

Jhango in the Smock Dress in Red

Our full collection is now in stock!

We’d like to thank you for your patience with us but good things come to those who wait – and these items are very, very good! I have been over the warehouse to inspect the items myself and have personally put the passports in to each package. Let me tell you a bit about each one.

The Smock Dress in Red

Sophia in the Smock Dress

Sophia in the Smock Dress

Oh my goodness it is so gorgeous! This has been the most popular item on our web site so far – even though it’s only been available to pre-order. The actual item will not disappoint. It is made of very soft and fine certified organic cotton chambray. It is tough but delicate. The fabric is thick enough to be worn with tights (or over jeans as a tunic) for winter but thin enough to wear year round. If my kids’ school colour was red, they would have a wardrobe full of these for their school summer dress. In fact, we might just have to sample this in green and blue as well.dress_141_a_

The sleeves can be rolled up and secured with a button to make them elbow length. It is smart and neat and the tie sash will draw the dress in for a more fitted look. I wish it came in my size – it’s that nice, people! And oooh la la, it’s even been featured in the Mail Online.


Mimi is in the Smock Top and Classic Denim Skirt

Mimi is in the Smock Top and Classic Denim Skirt

The Smock Top in Blue (unisex)
This was the very first item that we designed. It is made of the same fabric as the dress (above), only blue (obvs). It looks great on boys and girls would make a terrific school shirt if your child’s school colour is blue and if they aren’t overly fussy about white shirts. Again, I might have to sample this in green so that it can be worn to school.smock_059_1

The fabric is fine but tough enough to take a beating. It also hangs beautifully and is thick enough to not require ironing if you give it a good shake and hang to dry.

Chore Coat in Blue

Chore Coat in Blue

The Chore Coat in Blue or Taupe (unisex)
We kind of think of this as our signature item and it does not disappoint. This is the item that Matt Cooper (The Founder of The Fableists) was most desperate to make as he wears a vintage version almost every day of the year. He wears his under a coat in winter in place of a cardigan and he wears it the rest of the year as a lightweight jacket. It is just as smart as it is casual and perfect for boys and girls, who can throw it on over anything.

Henry is wearing the Classic Jeans and French Chore Coat in Taupe with the 'Wear Me Out' tee by Anthony Peters

Henry is wearing the Classic Jeans and French Chore Coat in Taupe with the ‘Wear Me Out’ tee by Anthony Peters

All of the new items are lovely and I have already placed my order for all of them! They are all made of certified organic cotton in factories that have also achieved certification for their legal and ethical practices. The exact certification achieved for each item can be found on each individual garment’s page as they do vary slightly as each producer, factory and manufacturer can use a different accreditation scheme.

Our full first collection is now available to order. Our clothes are not mass produced, they are made carefully. Therefore, they are not available in huge quantities and you’d better grab yours while they are still around!


A Little Story About the Monsters In Your Closet from Greenpeace

Greenpeace's 'Little Mosnters'

Greenpeace’s ‘Little Monsters’ Image © Greenpeace

Don’t believe us? Greenpeace has just released a report that shows shockingly hazardous levels of toxins in clothes made for kids. The clothes tested came from fast fashion brands, such as American Apparel, C&A, Disney, GAP, H&M, Primark, and Uniqlo; sportswear brands, such as adidas, LiNing, Nike, and Puma; and the luxury brand Burberry. They were also manufactured in twelve different countries. read it here

This is pretty alarming stuff. Not only are these chemicals in the clothes worn by our children, they are also being handled by the workers in the garment trade all over the world. What’s more, these chemicals could be let loose in the environment, harming the natural world and local communities.

Read more about how these chemicals can affect your child here.

Read the Daily Mail’s coverage of this report.

Competition to Win a FULL Collection of Tees Ends Tonight!

Hello Fableists!

We have five full sets of our first ‘Lucky 13’ t-shirt collection to give away and this competition ends at midnight London time!

stack of Tees

Each of the five winners will get one of each of the t-shirts in our first collection in the size of their choice (sizes available are 3-4, 5-6, 7-8 or 9-10).

To be in for a chance at winning, all you need to do is have ‘liked’ The Fableists’ Facebook page by midnight tonight (GMT). We will randomly select five winners from among all the people who have ‘Liked’ the page and will announce the winners tomorrow, October 15th.

– Be sure to ‘like’ the page, and not just the post about the competition!

Bag yourself some free tees and be the first to get your hands on The Fableists’ first collection of t-shirts! Enter now my ‘liking’ The Fableists’ FB page.

Thanks for your support!

The Fableists

The 13 t-shirts in question are below:

The Fableists' T-Shirts Designed by Anthony Peters

The Fableists’ T-Shirts Designed by Anthony Peters

The Fableists' T-Shirts Designed by Sami Viljanto

The Fableists’ T-Shirts Designed by Sami Viljanto

The Fableists' T-Shirts Designed by Gregori Saavedra

The Fableists’ T-Shirts Designed by Gregori Saavedra

The Fableists' T-Shirts Designed by Crispin Finn

The Fableists’ T-Shirts Designed by Crispin Finn

Our Look Book for the First Collection – A Few More…

Sonny is wearing 'Brain' t-shirt by Gregori Saavedra and French Chore Coat in Blue

Sonny is wearing ‘Brain’ t-shirt by Gregori Saavedra and French Chore Coat in Blue

The t-shirts will be available from our web site very soon while the rest of the collection will be for sale later in the autumn.

Amelie in the Western Shirt

Amelie in the Western Shirt

Mimi wears 'Happy Factory' by Anthony Peters

Mimi wears ‘Happy Factory’ by Anthony Peters


Missy in Classic Cut Jeans and French Chore Coat in Taupe

Missy in Classic Cut Jeans and French Chore Coat in Taupe


Sonny in another Gregori tee, this one is called 'I Don't Want to Be Like You When I Grow Up'

Sonny in another Gregori tee, this one is called ‘I Don’t Want to Be Like You When I Grow Up’




The Fableists’ First Fashion Shoot

Breton Top and Denim Skirt

Breton Top and Denim Skirt

Hello Fableists!

One week from today, we will be having our first official photo shoot for The Fableists. Some of the outfits that we will be featuring in our look book are featured above and below.

Western Shirt, Classic Jeans and Crispin Finn-Designed Tees 'Dress Good' and 'Made to Wear Well'

Western Shirt, Classic Jeans and Crispin Finn-Designed Tees ‘Dress Good’ and ‘Made to Wear Well’

Fashion photographer extraordinaire, Sam Robinson will be calling the shots. Sam is owner of The Shop Studios, a photography and film studio in North London and a founding partner of The Shop Productions, home to a collective of filmmakers, each with different skills. We are thrilled that he has agreed to work with us. Our models are excited and can look forward to a great day on set and lots of fun. In Sam’s own words, “My photography is about honesty. It’s about seeing: colours, characters, moments, people, personalities and stories. It’s about fun, friendship and feelings.”

Smock Top and Denim Skirt

Smock Top and Denim Skirt

We can’t wait to see the results and share them with you.

Shore Coat, Classic Jeans and 'Wear Me Out' T-Shirt Designed by Anthony Peters

Shore Coat, Classic Jeans and ‘Wear Me Out’ T-Shirt Designed by Anthony Peters

The First Lucky 13 Tees

stack of TeesThey’re here! Imagine our excitement yesterday when we received the first 13 t-shirts. We are very proud of this first collection of limited edition, artist-designed tees – the one that will launch The Fableists. Our web site will be live in a few weeks and these t-shirt will be the first items available for purchase.


The first collection features the work of four artists:

The Fableists' T-Shirts Designed by Crispin Finn

The Fableists’ T-Shirts Designed by Crispin Finn

The Fableists' T-Shirts Designed by Crispin Finn

The Fableists’ T-Shirts Designed by Crispin Finn

The Fableists' T-Shirts Designed by Sami Viljanto

The Fableists’ T-Shirts Designed by Sami Viljanto

The Fableists' T-Shirts Designed by Gregori Saavedra

The Fableists’ T-Shirts Designed by Gregori Saavedra

The Fableists' T-Shirts Designed by Anthony Peters

The Fableists’ T-Shirts Designed by Anthony Peters

This is the sizing chart for the t-shirts:

Age Range






     98-104 cm


     110-116 cm


     122-128 cm


     134-140 cm


And a few more shots because we couldn’t resist!






imeus 2

Let’s Hear it For the Girls

When Asked to Accessorize their Fableists' Duds, this is what they came up with

When Asked to Accessorize their Fableists’ Duds, this is what they came up with

The Fableists’ clothing is designed to be mostly unisex. You might be asking yourself: How does this work? We know that your sons might not want to wear dresses and are also very aware that little girls can be partial to a bit of embellishment! My girls are often drawn to the most garish items I can imagine. They love dressing up but, day to day, they are happiest in clothes that don’t hold them back. They love the clothes we’re producing for The Fableists. They just feel right and they let kids be themselves – while also looking decidedly cool!

Boys and girls can be very different – but they are all kids and kids like to run around and play. They need physical activity and to explore their surroundings. Our clothes are made for living in. We don’t mean your daughter can’t also have party dresses in her closet. We just hope that you will make considered decisions about which party dress you buy, where it came from, who made it, what it’s made from. A well-purchased party dress can be worn year round to a number of different occasions – by more than one girl.

Also, girls like to accessorize their outfits. Sometimes we can’t even see the kid through all the hair clips, scarves, layers and dollies they come out with. But all the patterns, sparkles, and accessories can be a bit hard on the eyes. The Fableists’ clothes provide a perfect canvas for your daughter’s self expression. The classic simple styling is a perfect backdrop for all that accessorizing!

Unisex clothes don’t mean you can’t let little girls be as girlie as they wish to be. Have fun with them!

Accessories are model's own!

Accessories are model’s own!


Western Top


Parisienne Smock Dress. She’s outgrown the length of the sample but it works well as a tunic


Denim Skirt with Western Top


Meet Herbal fab, Purveyor of Sustainable Fabrics


Mr Kunal Balar, Co-Owner of Herbal fab

Herbal fab offer sustainable textiles and eco-friendly dying to the garment industry. They are located in Ahmedabad, India. They are providing GOTS certified denim and chambray for The Fableists’ first range of clothing.

We spoke to co-owner Mr Kunal Balar.

The Fableists > Tell us a bit about what Herbal Fab do.

Mr. Kunal Balar > Herbal fab is mostly about promoting anything which is Organic or sustainable related to textiles and clothing. Visiting our website will brief on the fabrics we are trying to promote, dyeing techniques we follow and custom clothing service we provide for baby to adult.

The Fableists > When did you start and what inspired you to start the company?

Mr. Kunal Balar > It is difficult to say when we started exactly. In 2007 we began researching and trying to actually understand the Organic Textile field and dyeing techniques associated. We started about a year and a half after that.

We are from a well-established, family-owned textile business that has been selling conventional shirting fabrics for men and kids in the Indian market for over 40 years.

Herbal Fab is run by two brothers Mr Prashant Balar and Mr Kunal Bala. We are both electronic engineers and started our careers in the Electronics and IT Industries but left them soon to find a more satisfying path in life and joined our family business.
But seeing the unrepairable damage done by the hazardous chemicals used at each stage of conventional textile processing we wanted to make a change – have an impact. This vision led to the birth of Herbal fab.

herbal fab 2The Fableists > Why organic?

Mr. Kunal Balar > There will be nothing left for the generations to come if we are not sustainable in what we do and a simple rule to be sustainable is to give back to nature what you take from it in the same form; if that is not possible then in a form that is still useful or at least not harmful.

There are many factors involved in opting for Organic cotton. Organic cotton is grown using methods and materials that have a low impact on the environment. Organic agriculture is an ecological production management system that promotes and enhances biodiversity, biological cycles and soil biological activity. It is based on minimal use of off-farm inputs and on management practices that restore, maintain and enhance ecological harmony.

Organic cotton is grown without using pesticides from plants which are not genetically modified. Some other aspects of organic cotton growing:
• Organic cotton growing method protects the groundwater quality, reduces insects and disease by manipulating the ecosystem.
• Organic cotton growers prevent pests through beneficial habitat planting. It eliminates the usage of toxic chemicals that are normally used for manufacturing conventional cotton.
• Organic cotton crops yield higher organic matter, thicker topsoil, lowers modulus rupture, thus reducing soil erosion.

Benefits from the environmental point of view:
• Carbon footprint: One acre of organic cotton instead of an acre of conventional cotton reduces CO2 release by two tones a year.
• Conventional Cotton, which is planted on less than 3% of the world’s arable land, uses around 25% of the world’s insecticides and more than 10% of the world’s pesticides.
• 1/3 pound of agricultural chemicals is typically used in the production of a single cotton T-shirt.
• World Health Organization estimates that every year pesticides poison at least three million people and kills 20-40,000 people.
• Health hazard: According to the U.S. Environmental Protection Agency, seven of the top 15 pesticides used on cotton crops are potential or known human carcinogens. Among these pesticides are Cyanide, Dicofol, Naled, Propargite and Trifularin, which are known cancer-causing chemicals.
• In 1995, pesticide-contaminated runoff from cotton fields in Alabama killed 240,000 fish, and currently, it is estimated that pesticides unintentionally kill 67 million birds each year.

And from the farmers’ point of view:
• Spiral of debt: Pests build up resistance to chemicals, farmer borrows money to buy more chemicals than before, farmer gets less profit from crop, repeat until farmer is destitute. In parts of India agricultural chemicals take up 60% of the farmer’s production budget. In Maharashtra alone, the government estimates that over 1,000 farmers have committed suicide since 2001 because they were irrevocably in debt.
• Most pests develop immunity to these products in 5-6 years, forcing companies to develop stronger chemicals. All these chemicals endanger the farmers and their families’ lives on a daily basis and could potentially be a hazard for all human beings using cotton products (esp the farmers who handle them day-in and day-out) as they contain trace toxins which are never eliminated.

herbal fab

The Fableists > Please tell us about the certification you have attained?

Mr. Kunal Balar > We are certified by Onecert for GOTS.

The Fableists > Do you work directly with farmers to buy the cotton you use?

Mr. Kunal Balar > No we are not involved in cotton growing. We are indirectly associated with the farmers but we work with the weavers and spinners.

The Fableists > How is your dying process eco-friendly? What sorts of dyes do you use?

Mr. Kunal Balar > We at Herbal Fab provide fabrics in two types of processed form:

GOTS Approved Natural Dyeing (Some also refer this as vegetable dyeing or herbal Dyeing): We have expertise in dying/printing with flowers, roots, fruits, etc., like turmeric, onion, myraballams, madder, kesu flowers, dhavadi flowers, natural indigo and more.

This not only prevents water pollution due to replacement of petrochemical dyes with vegetable dyes/natural dyes but also imparts medicinal value to cloth as many herbs used for dyeing have high medicinal value. This is not a new-found process; it was a common practice in ancient India. It is historically done by hand and on small scale. We at Herbal fab are just trying to revive the age old dyeing practice followed by our ancestors.

GOTS low Impact Dyeing: GOTS Low impact dyeing printing is the processing with low impact dyes as followed world over under GOTS standard.

herbal fab 1The Fableists > Apart from cotton, which other textiles do you produce?

Mr. Kunal Balar > Apart from organic cotton, we promote KHADI (handspun and Handwoven) fabric, handloom fabrics, Peace silk , wood-based fibres.

The Fableists > What are Herbal Fab’s goals for the future?

Mr. Kunal Balar > We feel about 80% of people who are in this Organic field are small (Designers , Clothing start ups, etc) who are wanting to do something good but are not able to because of the high minimum order quantifies associated and other difficulties of sourcing/sewing in this already niche organic market. Our aim is to reach out to as many such individuals/companies as possible meeting their fabric/clothing needs through our set ups/experience/contacts. We believe that if many of these individuals/companies were able to pass this initial hurdle , we would no longer have this organic field labeled as “niche”.

The Fableists > What is your primary market? Who buys your product?

Mr. Kunal Balar > Our primary market is designers , wholesale/retail fabric companies , private brand/clothing companies looking for custom clothing as per specification.

The Fableists > Tell us about the denim that you are making for The Fableists.

Mr. Kunal Balar > The denim is made under a reputed set up in the world of denim making.

All dyes and chemicals used are checked and agreed against RSL. ETP plant and the water discharged is per Government Pollution Board norms. Also the, fabric is made as per GOTS STANDARD.

The Organic cotton is coming from the Vidarbha region in Akola. It encompasses approximately 27,000 acres of farmland employing nearly 3,700 farmers. All the organic cotton produced at these organic farms is certified by the Control Union Certification, Netherlands. We have the Organic cotton coming from Madhya Pradesh region also.

The Fableists > Have you seen an increase in sales recently? Are more people buying organic textiles?

Mr. Kunal Balar > Yes, definitely there is an increase from when we started off but it is more in Europe and USA with Australia catching up. But, in India it is still difficult to convince people on this.

‘Vintage’, not ‘Second Hand’

I guess you could say that ‘vintage’ is a fancy pants word for ‘second hand’ but they aren’t exactly the same thing. We think that items of quality earn the tag ‘vintage’ as they age because they either get better or, with proper care, show no wear at all. While brand new, dark denim is totally sweetchious, nothing beats your old worn-in jeans. Buying new jeans that are made to look worn in is for poseurs but it also takes a pile of chemicals and a huge amount of water to achieve those wear marks.

Smock Top and Denim Skirt

Smock Top and Denim Skirt

We don’t want to wish time away but as we prepare for the launch of The Fableists, we are already excited for the time when our clothes achieve ‘vintage’ status! If you use a cold wash and line dry our clothes, there is no reason they won’t last to pass on to a sibling, other family member, friend, sell on eBay or at a local consignment shop. We love the look of these clothes brand spanking new but can’t you just see how great they’ll look by kid number two?

Smock Dress

Smock Dress

May We Introduce Indian Organic Farming Collective Chetna Organic

Ayan Banerjee, CEO of Chetnna Organic

Ayan Banerjee, CEO of Chetnna Organic

Chetna Organic is working with small and marginal farmers in India in order to improve their livelihood options and by making farming a sustainable and profitable occupation. Chetna’s strength has been collective action and the fair supply chain. Chetna Organic Agriculture Producer Company Ltd (COAPCL) is the name of the 100% farmer-owned producer company. Some of The Fableists’ clothing is made from cotton grown by farmers who are a part of this collective.

We spoke to Ayan Banerjee, CEO of Chetna

The Fableists > Tell us how Chetna was started and what inspired you to form a collective? 

Ayan > The Chetna Organic & Fair Trade Cotton Intervention Program (OCIP) was established in 2004 as a supply chain initiative in organic cotton that works towards improving livelihood of farmers. The intent was to improve livelihood options of smallholder farmers by making their farm systems more sustainable, profitable and creating access to ethical and fair-trade markets in cotton. Chetna Organics or Chetna Organic Agriculture Producer Company Ltd India (COAPCL) has made clusters of organic cotton farmers from 2005. Established in 2009, Chetna Organic Agriculture Producer Company Ltd (COAPCL) is a 100% farmer-owned Company, professionally managed and backed by venture philanthropy so as to empower farmers by engaging them to build an ethical supply chain.

The Fableists > Where are you based and why are you active in that region?

Ayan > We work in the highly underdeveloped areas of Maharashtra (Vidarbha – Amravati, Akola, and Yavatmal), Andhra Pradesh (Telengana – Adilabad, Karimnagar) and Odisha (KBK region i.e. Kalahandi, Bolangir and Koraput). Most of the districts are rated as some of the country’s 250 most backward districts. We are present in that region to improve the livelihood (options) of small farm holding households in India through making their farming systems more sustainable and more profitable.

The Fableists > How many farmers are now part of your collective and how do they benefit?

Ayan > Currently we are working with 15,000+ farmers across the areas mentioned.
The benefits they are provided are:

  • Premium: Organic cotton generally would receive a premium over and above the market price. This premium is very important for a small farmer whose income is just sufficient to feed his/her family with one meal;
  • Low investment: Organic farming normally does not involve capital investment as high as that required in chemical farming. Agriculture greatly depends on external factors such as climate, pests, disease. Further, most of the small farmers are dependent on natural rain for water, as they are based in far off tribal areas. Therefore in cases of natural calamity, pest or disease attack, and irregular rainfall, when there is a crop failure, small farmers practicing organic farming have to suffer less as their investments are low;
  • High return on investment: Compared to BT (conventional) there is a high Return on Investment for farmers, thereby creating social impact;
  • Traditional knowledge: Small farmers have abundance of traditional knowledge with them and within their community. Most of this traditional knowledge cannot be used for chemical farming. However, when it comes to organic farming, the farmers can make use of the traditional knowledge;
  • Create community owned and managed assets: The money which is received as Fairtrade premium is used for creating assets for the farmer groups and cooperatives towards local institution building, thereby fulfilling the “Gandhian concept of local Self-Sustainability”. The farmers of our various cooperatives in Maharashtra, Andhra Pradesh and Odhisa have built a storage warehouse with 560 MT capacity and Water Treatment plant at Karimnagar in Andhra Pradesh, Bio Fertilizer unit at Amravati in Maharashtra, Dal processing unit/5 MT/Per day and purchased a tractor at Akola in Maharashtra, Rice processing unit at Golamunda in Odhisa and Dal processing unit/5 MT/Per day at Bhawanipatna in Odhisa.

The Fableists > Are there a lot of farming collectives in your region now? If so, do you work together?

Ayan > Yes. There are a lot of farming collectives in the region compared to 10 years ago. We do work with some but not all because there are some activities that are done with the use of chemicals and pesticides, which will deviate from our major environment objective of being organic.

The Fableists > Apart from cotton, are any other crops grown by your collective? What are they used for?

Ayan > Yes, they also grow pulses, soya bean, millets, etc. It is used for self consumption as well as for commercial purpose.

The Fableists > Where and to whom do your collective crops mostly get sold?

Ayan > The products are sold domestically as well as internationally in Europe and Japan. Some of our buyers are Fellisimo, Rajalakshmi, Armstrong, C&A, Jackpot, H&M, Marks and Spencers, Sainsburys, and more.

The Fableists > Why organic?

Ayan > It is the belief of the organic farming community that organic farming minimizes the need for chemical inputs thereby limiting damage to health and the environment. It is a more sustainable method of farming than conventional techniques and biodiversity is promoted. Intensive farming is said to destroy the fertility of the land but with organic farming and sustainable crop rotations, soil health is improved. However, weed control is carried out mainly by mechanical cultivation methods thereby disrupting the soil structure, releasing carbon into the atmosphere, removing valuable moisture and increasing soil erosion.

There is a potential in organic farming to create systems that give farm animals good welfare, and current research does not contradict this. However, there are some dilemmas caused by the underlying philosophy, and these must be recognized and discussed so that solutions can be found which promote animal welfare within the given framework. At the same time, the organic approach can open up for new ways of thinking and for innovative solutions. Organic farmers must take animal welfare issues seriously.
Organic farming is substantially based in eco-centric ethics, and the overall goal is to create sustainable agro ecosystems. However, animal welfare has, from the start, been an important goal and animal welfare concerns in organic farming can be supported by the underlying philosophy.

The Fableists > Tell us about the certification you have received.

Ayan > We are certified by 3 agencies:

  • Control Union (CU)-For being organic
  • Aditi-For being organic
  • FloCert-For being Fairtrade (FT)

The Fableists > How have the prices your farmers are receiving for their crops changed since you were founded (in 2004)?

Ayan > They never knew the benefits of doing organic farming. Once they started to do it; they realized that they would receive a premium for the products produced by them. It has become guaranteed for them that they will receive a higher price … and also the MSP (Minimum Support Price).

The Fableists > What are Chetna’s goals and objectives over the next 5 years?

Ayan >

Goal: To improve the livelihood options of Indian small farm holding households (we are working with about 40,000+ farmers not all engaged in organic cotton value chain); we hope to touch 100,000 farmers through making their farming systems more sustainable and more profitable.

Objectives over the next 5 years: Procurement, processing and marketing of 2500 tonnes of organic and fair trade certified cotton lint, produced by around 12,000 small and marginal tribal farmers. This is expected to translate into a total business value of approximately INR 20 Cr. Procurement and processing of 1000 tonnes of various food crops (e.g. Soya, pulses, rice etc.) – in partnership with the local cooperatives, is expected to generate revenue of approximately INR 3 Cr.

Establishment of related community owned infrastructure (through part financial contribution from the community) at co-operative level that supports the farmer’s business activity. Infrastructure envisaged are Dal Mill in Adilabad (for pulses processing), Vegetables grading and transport facility in Karimnagar, Bio fertilizer production facility (to support organic farming), shade nets and green houses etc.

The Fableists > And how about for the long term?
Ayan >

  • To demonstrate an ecologically and socially sustainable delivery model for poverty elevation through development of an organic and ethical supply chain.
  • Empowerment of farmers through prompting collective decision making, appropriate training and promoting greater participation in food and garment supply chains by moving up the value chain.
  • Consumer education and sensitizing of supply chain constituents towards creation of an ecologically safe and socially sustainable market system which is a win-win for all.
  • To achieve operational and financial self sufficiency of COAPCL through business operations

The Fableists > Has the suicide rate amongst farmers struggling with the cycle of debt in the areas that Chetna works decreased as a result of your effort?

Ayan > The suicide rate has decreased gradually in the areas where Chetna is working. It is important that the farmers are given necessary support that they require to become sustainable and to mitigate risk under different circumstances.

The Fableists > Is collective farming the future for farming in India? Can the smallholder survive on its own anymore?

Ayan > The smallholder farmer would be able to survive on its own only if he is not exploited and fetches the ‘right’ (not economically, with asymmetric bargaining powers, but (fair) price if offered in the market. But it is unlikely to happen in India. Therefore, collective farming is looking like the future for farming in India to get the ‘right’ price for the farmers for their produce. It also becomes easier for the farmers to raise finance for themselves through collective farming.