The Fableists Children’s Store is Now Open

Well, Fableists, we finally have our own little shop.

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The Fableists Store opened in Coggeshall, Essex on Saturday and we had a brilliant day welcoming the locals and visitors alike.

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It’s a great chance to see and feel the clothes in person. The organic cotton is so much softer and the feedback on the clothes was brilliant.

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If you are in the area, please do come and and see us. We’d love to tell you our story and show you the clothes in person.

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We are located at 5a Church Street, Coggeshall, Essex CO6 1UF.

Opening Hours:
Monday CLOSED
Tuesday 9:30-5:00
Wednesday 9:30-3:00
Thursday 9:30-5:00
Friday 9:30-5:00
Saturday 9:30-5:00
Sunday 10:00-4:00 from Sunday October 19th to Christmas

Hope to see you soon!

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#TheFableists Hall of Fame. Check out our Growing Tribe

Every kid who wears our clothes is one of The Fableists. They are part of a movement to break the cycle of kids making clothes for kids; of poisoning the Earth so that we can have more. They will grow up wiser than their parents and buy less to wear more. They will care for their clothes and pass them on to someone else when they are finished with them. They don’t bow down to the latest fashion trends.

They are powerful and free. They are amazing. They are themselves.

Play hard. Live forever.

Send your images to sarah@thefableists and we’ll post them here and in our FB Wall of Fableists.

Secret 50% off Sale at The Fableists

Hello Fableists

We have a secret sale code for all our wonderful social media followers. The sale ends Monday May 26th and everything online is currently available for 50% off.

Just enter the code

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in the discount or coupon box in your shopping cart and you’ll get a whopping 50% off all your purchases.

Don’t delay! Happy shopping. Visit www.TheFableists.com

~The Fableists

Sami Viljanto Tells us About His Designs for The Fableists’ Tees

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Helsinki, Finland native Sami Viljanto is one of the artists behind the limited edition t-shirt designs for The Fableists (see Sami’s collection here). We asked him a few questions about how these images came to be. We think that you’ll agree that Mr Viljanto is not only very talented but very, very silly.

Sami is represented for illustration work by Rare Bird London.

The Fableists > Tell us a bit about your background. Where did you start, where do you come from?

Sami > When I was six, I was captured by a two-eyed giant, who lived on top of a mountain, in a cottage made out of raccoon flavoured Digestive biscuits. The place had no television, so he made me draw imaginary Matlock stories over and over. Then one day I was able to eat myself out, but as a result I can’t stand the taste of Digestive biscuit, and haven’t eaten them ever again.

The Fableists > What or who inspires your day-to-day work?

Sami > I have a German pet fox called Heinrich, who’s been lately having a hard time finding a job – apparently because of the language barrier. So, I’ve promised to pay for his language school. It’s not entirely cheap and – between us – I must say he isn’t really showing much of progression, but what I really respect and what inspires me every day, is his courage and mental strength to keep on trying, no matter what the others say.

The Fableists > Would you say you draw every day?

Sami > I haven’t always been that wise, but I guess I’m slowly starting to learn the lesson. I try to start every morning with a cup of coffee and a page of mindless doodling. I keep on saying it’s because I want to be a better illustrator, but it’s probably just because the close-by coffee shop has such good coffees.

The Fableists > Where are we most likely to find your work? Is it mostly in the medium of advertising, magazine, print work, online or other?

Sami > I’d say 40% are editorials, 20% advertising, 20% print and 20% is so top secret even I don’t know what it consists of. Do those add up to 100%? I copy-pasted it straight from my excel sheet of statistics.

The Fableists > What were the inspirations behind the designs you created for us?

Sami > I’ve been really interested in tattoos for years, and been trying to bring something from that aesthetic to my illustrations. Since I might never be brave enough to actually start tattooing people, these Fableists designs might be the closest I’ll ever get to that. I guess the theme also represents the level of permanence that I wish our clothing and gadgets could have.

The Fableists > What’s your feeling about The Fableists? Do you think there should be more people doing what we are?

Sami > I think it’s exactly the right way to go. Actuall,y it makes me angry that it’s still a marginal choice to buy things that are made ethically and environmentally, whereas it should really be the only option available. Like those warning pictures in cigarette packs, there should be ones in your t-shirt, so you’d actually see the person who worked 16 hours a day for you to get that new jacket for 10 pounds, ‘cos you’re too lazy to wash the previous one.

The Fableists > If you could work for anyone, who would it be? Do you have a dream client?

Sami > Hmm. First one that comes to mind is Michel Gondry. I don’t really know what we would do, but he just feels like a person that would be really interesting to work with. Other than that, I like to work with whoever concentrates on the quality, not just getting it done and moving on. Oh and MacGyver! It’s so good to work with people who don’t complain about every obstacle that comes along the way, but rather just take it easy and solve the problem.

The Fableists > Do you have a particular client that keeps coming back?

Sami > I have a couple of local magazines that have been kind enough to keep commissioning me multiple times.

The Fableists > Are there any places in the world that make you feel creative?

Sami > I think what inspires me most is change. So it’s not really that much about the actual place, but the change in contrast to the previous one. Does this make any sense?

The Fableists > If you could change one thing about the world, what would it be?

Sami > I have to admit, that I wasn’t entirely honest in the first question, and must say that I regret lying to you guys straight up in the beginning. So, to change one thing, I would correct that, and like to state now, that I do still eat Digestive biscuits. Sorry about that. [It’s okay, Sami. You’re forgiven, Love The Fableists]

Some Recent Press for The Fableists

It’s not been a bad 24 hours for press!

Ecosalon

Please click the image to go to the story

First we were included in EcoSalon, The Conscious Culture and Fashion magazine based out of Los Angeles. We feel as though writer Kelly Aaron has captured the essence of The Fableists so well and we are thoroughly delighted by her write up.

Today we’ve also been included in the April ‘Eco’ edition of baby&me Magazine, a monthly magazine aimed at young families in the London area.

Baby and Me 1

You can see the story online here. Or you can download the entire digital edition of the issue, which we highly recommend for great features on all things ‘green’ and kids.

To download the issue, visit this link.baby and me 2

Stay tuned because we’ve got more exciting coverage of The Fableist coming up very soon! Get your orders in quickly at our web site before this range sells out!

The Fableists Pop Up Shop in London

DSC_0082For anyone who would like a chance to see and feel The Fableists’ clothes in person, we have a pop up shop in East London. It is located in the reception area of our advertising agency, Brothers and Sisters. There is plenty of space to check out the clothing. You will find most of the range there and if there is anything missing, we can arrange to get it to you by post or for collection at Brothers and Sisters.

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Pop in and have a look. You will be amazed at how soft the Breton and Baseball tee are. All the denim items are superbly well made, with beautiful stitching and a thick, rich fabric. The colours of the t-shirts are much more vibrant in person.

Location:

31a Clerkenwell Close
London EC1R 0AT
+44 (0)20 7199 3100

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Calling All Fashion Press & Bloggers: Meet the Fableists!

THIS EVENT HAS BEEN MOVED FROM 6th FEBRUARY TO 27th FEBRUARY DUE TO TUBE STRIKES ON THE LONDON UNDERGROUND:

The Fableists are hosting an informal event and inviting all press and bloggers to come and meet the team and see our first collection.

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We would love the chance to tell you our story and to introduce our beautiful kids clothes to you. Our full collection is sweatshop free and made with certified organic cotton. The designs are inspired by vintage work wear and are made to last. We keep in mind a parent’s needs and, as such, the clothes are easy to care for and built for both boys and girls, so that they can be passed on to younger siblings. They play hard and live forever.

Please come along Thursday 27th February, London EC1R. All of the details are in the image above, or you can find us on Event Brite or Facebook.

A Little Bit About Our Sizing

The measurements of our straight cut denim jeans

The measurements of our straight cut denim jeans

We know that all kids come in different shapes and sizes and it’s hard to fit all kids in to a standard size set. Our sizing is based on generous standard sizing. We’ve added a bit of extra length to our jeans and some longer sleeves on our tops so that they can be rolled up. This way they will last longer on your child but also fit those kids who have had a recent growth spurt.

To make it easier to decide with size you need from The Fableists, we’ve added the measurements of each garment to its page on our web site. You’ll find the chart (example pictured above) under the garment’s product images. Don’t be afraid to get the measuring tape out – it will only take a minute to check for the correct size. If you have a 10 year old who is tall for their age, it’s worth measuring because they might fit our clothes – we’ve had even adult women wearing our tops!

To help with adjusting to the right size, our denim skirt and jeans are both equipped with an elasticated inner waist that can easily cinch a waist a several centimetres.

If you have any questions about the sizing, please do not hesitate to get in touch and we can help you out.

The Fableists

Brand New Items in Stock at The Fableists

Ta-Dah!

Ta-Dah!

It’s been a busy couple of weeks since our launch. We launched with thirteen artist-designed t-shirts on October 29. They have been popular with kids and grown ups alike. We even have a number of adults now roaming around in 9-10 (or smaller!) tees. All of the amazing designs are 100% organic products in accordance with the Global Organic Textile Standard (GOTS). They are produced from Indian Cotton, and certified by the Control Union and Soil Association. They have a 90% reduced Carbon Footprint (CO2e) according to the BSI PAS2050 and are certified by the Carbon Trust. The conditions of ethical trade and justice for workers have been audited by the Fair Wear Foundation.

Classic Cut Straight Leg Jeans - Fresh off the boat!

Classic Cut Straight Leg Jeans – Fresh off the boat!

We are very excited to announce that we now have most of our first collection in stock. The denim on the skirt and jeans is dark and heavy – perfect for taking all your little punks can throw at them. They are made for boys and girls and will stand the test of time to be worn by multiple kids. The sizing is generous in both items and each has an elasticated inner waist to allow for growth and accommodate all shapes. The jeans are built a little extra long because we love them with a big turn-up. You can hem them or roll them up but they will allow for that next, inevitable growth spurt.

Classic Straight Cut Denim Jeans

Classic Straight Cut Denim Jeans

Denim Skirt

Denim Skirt

We also have two ultra-soft and versatile tops:

Our classic Breton features blue and white stripes on a fine, organic jersey cotton.
The Baseball Tee is an essential in any wardrobe. With its red sleeves, it provides a great pop of colour on its own, or under dungarees or a sleeveless dress.

Baseball Top

Baseball Top

Breton Top

Breton Top

Finally, our Western Shirt is in stock. Its mother of pearl buttons and classic western styling are ultra-sharp for a smart look that still works hard to keep up with #wildtime.

Western Shirt

Western Shirt

All of these new items are manufactured in India using certified organic cotton. The fabrics are made especially for The Fableists to our specifications and the cotton is grown, woven and dyed by a collective of organic farmers. You can read our interview with Ayan Banerjee, CEO of Chetna Organic here (http://thefableists.com/blog/may-we-introduce-indian-organic-farming-collective-chetna-organic/).

The new items are all 100% organic products in accordance with the Global Organic Textile Standard (GOTS). They are also certified by Fairtrade-USA standards, FLOCERT (FLO ID 4512) and SAAS Accredited as SA-8000:2008

You can pre-order the Smock Top, Smock Dress and Chore Coat, which will be here in two weeks.

Check these items out in our web shop today and get them in time for Christmas!

The Fableists Pop Up at Brothers and Sisters

DSC_0082Our partner and agency Brothers and Sisters have created a lovely pop up shop in the entrance of their offices. They have a number of our artist-designed t-shirts available for sale in the shop, as well as samples of the first collection. You can pop in to buy t-shirts and see the clothes in person.

31a Clerkenwell Close, London EC1R 0AT

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