Weekend Sale at The Fableists to Welcome the Sunshine: 50% off!


Celebrate the sunshine with a whopping 50% off at The Fableists this weekend.


Visit www.TheFableists.com and use the code fableistsfifty in your shopping bag to claim this amazing discount.

newbuylessDon’t delay! Sale ends Sunday March 15th. Happy Shopping!!

‘Not On The High Street’ to Surprise Mum on March 15th (and spot our Breton in the adverts!!)

Not on the High Street has created some television adverts with loads of brilliant ideas for celebrating Mother’s Day this March 15th (in the UK, anyway!). Look closely and you will spot The Fableists gorgeous Breton Top.

In ‘Tasteful Tea Party’, it’s on the little boy who runs in and out of the scene.

And in ‘The Secret Garden’, the gardener herself wears it.

Don’t forget Mother’s Day on March 15th and while you’re at it, pick up one of our Bretons for your Fableists. They are made from organic cotton and ethically and sustainably produced. And they’re unisex to help you to pass on the top when one child has outgrown it!

breton top on amelie

Grab one of the Last Few ‘Chore Coats’!

Some of the sizes have sold out and we only have a handful left in the others, so grab one of these beautiful items before they go! We’ve reduced them from £35 to £15 – so they won’t last long.

Find it in our web store here.

The Chore Coat is ethically produced in organic cotton. It is based on vintage workwear and prison uniforms. It’s got lots of tough pockets for collecting stones and shells and it’s built for action but very sharp!

With spring around the corner, the Chore Coat will soon be an indispensible bit of clobber for your Fableist.

Sizing is generous. My 6 year old daughter is still in her 4-5 and my tall 7 year old is in a 6-7! So please consult the measurements of the item below.


Patch it Up!


It’s unlikely that The Fableists jeans will wear through at the knees too quickly. They are pretty thick and rugged and definitely meant to last a kid or three!


But what can be done with them if they do start to wear in the knees? Before you grab the scissors and start cutting them down in to shorts (seriously – what childhood is complete without a pair of cut downs?) patch them up.

Old pieces of denim, or other fabrics make great patches but a lot of designers are making beautiful and original patches that can make your child’s jeans in to wearable art. Etsy is a great place to find all sorts of new and vintage patches that can be sewn on or (bonus points) ironed on.

A friend recently shared the gorgeous patches displayed below on The Fableists’ Facebook page and I couldn’t resist sharing them with you.


They are from Bellemine, a Montreal based operation set up by two women; illustrator Isabelle Arsenault, known for her children’s books and her childhood friend Jasmine Evangeliste.

Each design is a limited edition, with only 100 of each produced. Bellemine aims to reduce the amount of textiles that end up in landfills by offering a beautiful and original way to keep your clothes in action.

Their patches can be ironed on and used on a variety of materials, including denim, jersey, cotton and fine knits and they are machine washable in a cold cycle. What’s not to love?


The Fableists’ First Shop


The shop front


Grand opening Saturday 20th September 2014
10am to 5pm
Yes, there will be cake!

5a Church Street
Coggeshall, Essex
01376 564 117


Daf doing a spot of painting

Daf doing a spot of painting

We’ll post the progress as we go.

A coat of white paint

A coat of white paint

Can’t wait to open our doors so that you can all come and see and feel the clothes in person.

Some pieces of furniture to be upcycled into something fabulous

Some pieces of old furniture to be upcycled into something fabulous

An antique piece or two

An antique piece or two

The Fableists are in Today’s Edition of The Metro!

Page 41 of the December 17th 2013 Edition of The Metro UK

Page 41 of the December 17th 2013 Edition of The Metro UK

Won’t it be cool when you are able to say, ‘I used to follow them when…’?

The Fableists are making our mark. Today our story features in the ‘Behind the Idea’ section of The Metro – a paper read by the majority of London’s commuters (page 41). This weekly feature takes a look at pioneering ideas to come out of the advertising and creative industries.

The Fableists is truly a creative collaboration, and a partnership between:

Brothers and Sisters
The Mill

And involving the following companies:
Great Guns
Rare Bird London
Jelly London
YCN London
George Grace Represents

and Artists:
Gregori Saavedra
Anthony Peters
Sami Viljanto
Crispin Finn
Steve Scott
Michael Arnold

Director Olivier Venturini

The photographic stylings of Sam Robinson

and many more!

The Fableists at the East London Design Show This Week!

elds top banner“One of London’s biggest and best design fairs”   – Time Out magazine

East London Design Show
The Old Truman Brewery
Hanbury Street Entrance
Off Brick Lane
London E1 6QL
Admission: £5 Concessions: £3. Accompanied children under 15: free

Thursday 5 December 12pm – 6pm VIP VIP Reception and Design Awards 6pm – 9pm
Friday 6 December 12pm – 9pm
Saturday 7 December 10am – 6pm
Sunday 8 December 10am – 6pm


Photo: ELDS

From tomorrow (Thursday 5th December), The Fableists will have a stall at the East London Design Show. This is the premiere design fair in London, in the heart of the city’s creative centre. This is the ideal place to find one of a kind items for Christmas presents, or every day!

We are really looking forward to having a chance to talk to visitors about our clothes and what we are doing. We’d love to show you some of our first collection, including our amazing artist-designed t-shirts (one of which will be featured in a spring issue of Elle UK).

Photo: ELDS

Photo: ELDS

ELDS, now in its 20th year, is a major annual event in the capital’s design shopping calendar, come and enjoy a hugely refreshing alternative Christmas shopping experience to the humdrum conformity of the high street.

You’ll find over one hundred of the best independent product, interior and jewellery designers, all under one roof, just before Christmas.

This year for the first time ELDS will have a dedicated food hall featuring the best in local, national and international foods.

Photo: ELDS

Photo: ELDS

Bring the kids! There is loads to keep them busy and there is a dedicated children’s area at the show.

Be sure to come and find us!

The Fableists

Brand New Items in Stock at The Fableists



It’s been a busy couple of weeks since our launch. We launched with thirteen artist-designed t-shirts on October 29. They have been popular with kids and grown ups alike. We even have a number of adults now roaming around in 9-10 (or smaller!) tees. All of the amazing designs are 100% organic products in accordance with the Global Organic Textile Standard (GOTS). They are produced from Indian Cotton, and certified by the Control Union and Soil Association. They have a 90% reduced Carbon Footprint (CO2e) according to the BSI PAS2050 and are certified by the Carbon Trust. The conditions of ethical trade and justice for workers have been audited by the Fair Wear Foundation.

Classic Cut Straight Leg Jeans - Fresh off the boat!

Classic Cut Straight Leg Jeans – Fresh off the boat!

We are very excited to announce that we now have most of our first collection in stock. The denim on the skirt and jeans is dark and heavy – perfect for taking all your little punks can throw at them. They are made for boys and girls and will stand the test of time to be worn by multiple kids. The sizing is generous in both items and each has an elasticated inner waist to allow for growth and accommodate all shapes. The jeans are built a little extra long because we love them with a big turn-up. You can hem them or roll them up but they will allow for that next, inevitable growth spurt.

Classic Straight Cut Denim Jeans

Classic Straight Cut Denim Jeans

Denim Skirt

Denim Skirt

We also have two ultra-soft and versatile tops:

Our classic Breton features blue and white stripes on a fine, organic jersey cotton.
The Baseball Tee is an essential in any wardrobe. With its red sleeves, it provides a great pop of colour on its own, or under dungarees or a sleeveless dress.

Baseball Top

Baseball Top

Breton Top

Breton Top

Finally, our Western Shirt is in stock. Its mother of pearl buttons and classic western styling are ultra-sharp for a smart look that still works hard to keep up with #wildtime.

Western Shirt

Western Shirt

All of these new items are manufactured in India using certified organic cotton. The fabrics are made especially for The Fableists to our specifications and the cotton is grown, woven and dyed by a collective of organic farmers. You can read our interview with Ayan Banerjee, CEO of Chetna Organic here (http://thefableists.com/blog/may-we-introduce-indian-organic-farming-collective-chetna-organic/).

The new items are all 100% organic products in accordance with the Global Organic Textile Standard (GOTS). They are also certified by Fairtrade-USA standards, FLOCERT (FLO ID 4512) and SAAS Accredited as SA-8000:2008

You can pre-order the Smock Top, Smock Dress and Chore Coat, which will be here in two weeks.

Check these items out in our web shop today and get them in time for Christmas!

The Fableists Pop Up at Brothers and Sisters

DSC_0082Our partner and agency Brothers and Sisters have created a lovely pop up shop in the entrance of their offices. They have a number of our artist-designed t-shirts available for sale in the shop, as well as samples of the first collection. You can pop in to buy t-shirts and see the clothes in person.

31a Clerkenwell Close, London EC1R 0AT

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