Fableists: We Need Your Help. Please Vote for Our Film!

The Epic thread 2

Fableists: We need your help! Our animated film, voiced by Jennifer Saunders, is in the running to feature in the next issue of The Drum Creative Showcase. In order for The Fableists to edge in there, we need your votes!

Please can you click on the link below and click the ‘LIKE’ button under our film – The Epic Thread. Thanks – and finger crossed!!!

http://static2.thedrum.com/news/2014/09/29/creative-showcase-featuring-fcb-inferno-john-st-toronto-bbh-singapore-and-more

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The Fableists in Little Flea Magazine

liuttle fleaLittle Flea features “Beautiful Things for Little People” and it launched online at the end of August. It’s a great place to find fashion, toys, gifts, decor & travel ideas for children. In addition to their web site, owner Anna Cascarina has launched a digital publication, which you can view here. 

Little flea cover

The Fableists clothes were included in so many wonderful shots, that we wanted to share them with you. You can buy all items on our web site at www.TheFableists.com.

All photos courtesy of Little Flea.

Have a look and don’t forget to check out the magazine!

Baseball tee and dark denim jeans

Baseball tee and dark denim jeans

Denim Skirt

Denim Skirt

Smock Dress

Smock Dress

Jeans and Chore Coat

Jeans and Chore Coat

Chore Coat

Chore Coat

T-Shirts, including Make Art Not War

T-Shirts, including Make Art Not War

...and a close up!

…and a close up!

Make Art Not War tee

Make Art Not War tee

Recycle tee

Recycle tee

Graphic Design Feature featuring our Happy Factory tee

Graphic Design Feature featuring our Happy Factory tee

...and a close up!

…and a close up!

Denim Skirt, Jeans and Western shirt

Denim Skirt and Breton, Jeans and Western shirt

Happy Factory Tee (left)

Happy Factory Tee (left)

 

 

‘The Fableists’ Unveil Animation Narrated by Jennifer Saunders

The Fableists’ ‘The Epic Thread’ takes us on a journey. Our young heroine finds a thread on her t-shirt. Curious to discover where, how and by whom her t-shirt was made, she sets off – with her trusty best friend – on a quest to find out the whole story of the garment. Like the protagonist in our film, we were curious about the provenance of the clothes that we were buying for our children. Our research into the fashion and garment industry turned us off buying from big, fast fashion brands and we decided to launch our own collection of sustainably made children’s clothes – The Fableists.

We make sure that there is no child or slave labour used to make The Fableists clothes. Our factories have attained ethical and eco accreditation and we have visited and inspected them ourselves. The cotton we use is certified organic and grown by a collective of marginal farmers. We use natural dyes and take steps to reduce our carbon footprint. If you buy clothes from The Fableists, you can know that they do not contain any harmful chemicals and that you are helping to break the cycle of kids making clothes for other kids.

Follow the story at www.TheFableists.com.

Credits:
Creative Agency: Brothers and Sisters
Creatives: Jack Kerruish & Josh Pearce, Brothers and Sisters
Production Company: The Mill
Animation/Director: Kwok Fung Lam & Ivo Sousa, The Mill
Sound: Smith & Elms, Eclectic
Voice Over: Jennifer Saunders

The official press release is below:

Epic Thread

Sustainable kids clothing company, The Fableists, unveil the 2nd film in their series, which is to be seeded and distributed online. ‘The Epic Thread’ is a collaboration between creative agency Brothers and Sisters, The Mill and Eclectic with a voiceover from highly acclaimed comedian Jennifer Saunders.

The thought provoking animation features a fearless young girl and her pet pug Tony, who follow a piece of thread on the girl’s t-shirt. The thread takes them on an adventure through the life of the clothing, starting from her bedroom and ending up at the very farm where the cotton was grown.

Created by Brothers and Sisters, the animation was directed by Kwok Fung Lam and Ivo Sousa from The Mill. The film is accompanied by a unique music track composed by Smith & Elms at Eclectic.

The Epic thread 2

Eclectic’s Simon Elms says “I think that the challenge here was to create something that whilst retaining some sort of child like innocence, also had bags of attitude – a sonic reflection of the visuals.”

The Fableists is one of the only sustainable clothing companies for kids in the UK and was born out of a genuine passion to change the way in which kids clothes are produced. With so many clothes being made under illegal conditions in factories, the film is a call to arms to make us think about where clothes come from.

The brand has a simple mission – to break the cycle of kids making clothes for kids. Their range is fully sustainable, ethical and built to last and their designs are both cool and timeless.

the epic thread 3

‘’This animated spot is created by a melting pot of the UK’s foremost talent. It’s a great fantasy piece that takes us back to those fantastic books we read as kids and now read to our kids. Brothers and Sisters working with The Mill and Eclectic have delivered something totally original, that tells the story of the clothes, whilst creating a great young heroine” Matt Cooper, founder of The Fableists.

Andy Fowler, Founder and ECD of Brothers and Sisters adds “A director whose opinion I respect watched this film lately and said he thought it was the best combination of music and picture he’d seen for ages. I’ll take that. It’s not often you get to make something this pure and uncompromised. It’s been a privilege working with artists as talented as Ivo and Kwok and Simon and Colin at Eclectic.”

Screen Shot 2014-09-05 at 10.13.53[8]

Kwok Fung Lam and Ivo Sousa, Mill+ Animation Directors add that “This was a one of a kind project, which we all really enjoyed being a part of, and we are incredibly proud of the final result. This project offered a fantastic level of creative freedom, and it was a pleasure to work with The Fableists founders and Brothers and Sisters to create such a fun and memorable film. We gathered as much inspirational material as possible, from character look and graphical compositions, to colour and texture. This was followed by a real hands on approach creating character designs, mood boards, style frames, storyboards and animatics, all contributing to the final look and feel, which perfectly accompanies the narrative.”

Fabelists still_014

BACKGROUND:
The Fableists: utilitarian-cool sustainable clothing for kids aged 4 to 10 years. Last year celebrated the launch of a visionary new label born from British talent, including leading artists, designers, production companies, an ad agency and an entrepreneur’s dream. Creative agency Brothers and Sisters, the multiple award winning global production company Great Guns, Oscar winning The Mill, D&AD nominated director Olivier Venturini and international gallery favourite photographer Sam Robinson have collaborated on creative projects for The Fableists. Plus respected artists and designers including Michael Arnold, Steve Scott, Crispin Finn and Greg Abbott were invited to design t-shirts for the collection. The new children’s brand is a mix of timeless, unisex and ultra-stylish clothes, built to last with solid ethical roots all made for a new generation of clued up consumers who want to buy differently. The label represents a move away from mass-produced fashion manufactured under sinister conditions and laden with chemicals.

Fabelists still_003

Andy Fowler, Founder and ECD of Brothers and Sisters: “Making a change in the way consumers shop and perceive clothes in terms of buying, using and disposing of them, will make a huge difference to family health, the lives of others, the planet and will help to create a positive movement. But we are also adamant that our clothes look the business. The creative potential is huge.”

“Like so many people, we were concerned with the growing throw-away fashion trend that led to such tragedies as the Rana Plaza collapse last spring,” says The Fableists founder and entrepreneur Matt Cooper. “When we searched for great looking clothes whose provenance we could trace for our own kids, we couldn’t find what we were after. We created The Fableists to meet our own needs and those of our friends and colleagues in the creative industries.”
Fabelists still_013
 

The Fableists’ First Shop

IMG_2065

The shop front

 

Grand opening Saturday 20th September 2014
10am to 5pm
Yes, there will be cake!

5a Church Street
Coggeshall, Essex
CO6 1TU
01376 564 117

 

Daf doing a spot of painting

Daf doing a spot of painting

We’ll post the progress as we go.

A coat of white paint

A coat of white paint

Can’t wait to open our doors so that you can all come and see and feel the clothes in person.

Some pieces of furniture to be upcycled into something fabulous

Some pieces of old furniture to be upcycled into something fabulous

An antique piece or two

An antique piece or two

#TheFableists Hall of Fame. Check out our Growing Tribe

Every kid who wears our clothes is one of The Fableists. They are part of a movement to break the cycle of kids making clothes for kids; of poisoning the Earth so that we can have more. They will grow up wiser than their parents and buy less to wear more. They will care for their clothes and pass them on to someone else when they are finished with them. They don’t bow down to the latest fashion trends.

They are powerful and free. They are amazing. They are themselves.

Play hard. Live forever.

Send your images to sarah@thefableists and we’ll post them here and in our FB Wall of Fableists.

50% Off Continues – Come and Have a Look!

SamRobinson_0813_TheFableists_0238We’ve extended our summer sale for another week. Take 50% off our entire collection using code fableistsfifty at check out. It’s such a great deal, you might as well pick up two of everything in different sizes! Visit www.TheFableists.com now to have a look.

We ship worldwide and have sent clothes to Canada, Australia, USA, Germany, Israel and more. The 50% off will well and truly cover the shipping costs.

We’re so happy with the response to our clothes. No photos can do them justice. They are soft and super durable. They look amazing on kids of all sizes, shapes and genders. And they are made of organic materials, right down to the stitching. All of the factories we use have been certified safe for workers and everyone involved in the making of our clothes is paid a fair wage. The Fableists clothes are built to pass on to another child. They even come with their own passport so that kids can record when they owed the clothes and hand the passport on to the next child with the clothes.

Your Fableists will love our clothes. They are meant to be moved in and to play hard and live forever.

Check them out here!

We Keep Our Prices Low so That You Can Buy Well

SamRobinson_0813_TheFableists_2356Our clothes are made with great attention to detail. They are beautifully cut and tailored. They are stitched so that they won’t fall apart. The fabrics are dyed so that the colours are rich and earthy. We want our clothes to be authentic and true to the story that we set out to tell. We never want to skimp on the quality of the clothes, or how they were made.

We have no hesitation in telling you that our clothes are better made than almost any kids clothing you will find; better made than the so-called ‘premium’ brands. When you buy clothes with a fancy name on them, you are paying for that name – not for quality. More often than not, when you buy clothes with a ‘designer’ badge on them, they are made for a pittance and sold at hugely inflated prices.

Tough But Fair

Tough But Fair

We simply don’t think that’s right. We believe that everyone who is involved in the making of our clothes should be paid a fair wage. We are committed to making clothes that are sweatshop-free. We support small, family-owned farms whose owners are working to rid their land and its produce of toxic chemicals.

The quality of our clothes, the beautiful designs and their provenance means that The Fableists is a premium brand. We purposely don’t price our clothes to compete with other premium corporations because we want to make the point that smart buying choices don’t have to be expensive. You can feel good about buying our clothes and they won’t break the bank.

Sophia in the Smock Dress

Sophia in the Smock Dress

Check out our gallery of happy Fableists here!

Our 50% off sale continues until next week! Pick up a serious bargain now

 

Sale Held Over – 50% Off Continues for Half Term

Chore coat in blue

Chore coat in blue – only a couple left in each size!

It’s been fun, hasn’t it? We don’t want the fun to end and, frankly, half term is looking like a bit of a wash out! So we’re going to let our sale run through the week.

Enjoy our 50% off sale a little longer – until next Monday . Enter code fableistsfifty in the space provided in your shopping cart and your total will be halved before shipping.

The Fableists clothes are currently shipping from Australia to California and everywhere in between. We can’t wait to see all the photos of your Fableists in our clothes! Please share with your friends and family so they can all take advantage of the sale and buy ethically produced, organic cotton, toxin free and sweatshop free clothes for the little punks in their lives too!

Have fun and bag a massive bargain. Shop now at TheFableists.com.

Western Shirt, Denim Skirt and Smock Dress

Western Shirt, Denim Skirt and Smock Dress

Sonny is wearing the 'Make Art Not War' Tee by Anthony Peters. Almost sold out in some sizes!

Sonny is wearing the ‘Make Art Not War’ Tee by Anthony Peters. Almost sold out in some sizes!

Secret 50% off Sale at The Fableists

Hello Fableists

We have a secret sale code for all our wonderful social media followers. The sale ends Monday May 26th and everything online is currently available for 50% off.

Just enter the code

fableistsfifty

in the discount or coupon box in your shopping cart and you’ll get a whopping 50% off all your purchases.

Don’t delay! Happy shopping. Visit www.TheFableists.com

~The Fableists