‘Not On The High Street’ to Surprise Mum on March 15th (and spot our Breton in the adverts!!)

Not on the High Street has created some television adverts with loads of brilliant ideas for celebrating Mother’s Day this March 15th (in the UK, anyway!). Look closely and you will spot The Fableists gorgeous Breton Top.

In ‘Tasteful Tea Party’, it’s on the little boy who runs in and out of the scene.

And in ‘The Secret Garden’, the gardener herself wears it.

Don’t forget Mother’s Day on March 15th and while you’re at it, pick up one of our Bretons for your Fableists. They are made from organic cotton and ethically and sustainably produced. And they’re unisex to help you to pass on the top when one child has outgrown it!

breton top on amelie

The Fableists’ First Shop


The shop front


Grand opening Saturday 20th September 2014
10am to 5pm
Yes, there will be cake!

5a Church Street
Coggeshall, Essex
01376 564 117


Daf doing a spot of painting

Daf doing a spot of painting

We’ll post the progress as we go.

A coat of white paint

A coat of white paint

Can’t wait to open our doors so that you can all come and see and feel the clothes in person.

Some pieces of furniture to be upcycled into something fabulous

Some pieces of old furniture to be upcycled into something fabulous

An antique piece or two

An antique piece or two

See What the Press Have Been Saying About The Fableists

sunday times kate cover


The Fableists have enjoyed some high profile press coverage, since our launch. And there is much more to come very soon! Click on the links before to see what the press have been saying about our beautiful sustainably made clothes for kids. If you know of any other places where The Fableists have been featured, please email them to us at info@thefableists.com.

Angels & Urchins

baby&me Magazine

Bambino Goodies

BBC Radio Scotland’s ‘The Culture Studio’ 


Boys Be Cool

CWB Magazine

Co Create (Fast Company)

the cool heads

the cool heads ‘Finn’ review

Creative Review

Cute Munchkins

Dalhousie University Alumni Magazine

David Reviews

Digital Arts Online

The Drum

Eco Fashion Talk


March 2014 Edition of ELLE Magazine UK

Elle UK Online

Elle UK Online 2

Fashion Monitor

Fashion Stylist

Fashion United

get addicted to…

Global Cool

The Green Familia


Irie Daily

Junior Style

KID Fashion Blog

Land of Nord

Little Black Book Your Shot

Little Black Book

Little Style Book

Mail Online

Maison Bentley Style

Marketing Magazine

Metro UK

MilK Magazine

Mind the Cashmere

Mind the Cashmere 2

Mind the Cashmere Boho Beautiful

The Mini Post

The Mini Post Summer Suitcase

Mummy Karma

Practical Baby Products



Soho SoHo

Style Cartel

Sudacrem Blog

Sunday Times Style Magazine

Sustaina Blog

The Telegraph Magazine

Wild Magazine


Support our Kickstarter Campaign and Grab a Bargain!

We are running a Kickstarter campaign to raise funds for our second collection. The campaign ends in less than 24 hours. We urgently need your help in order to make the campaign a success and get our new range ordered! You can pledge as little as £1 but please have a look at the fabulous rewards that we are offering, many of which include discounted items from The Fableists’ current range!

Please check out the campaign by clicking on the image:

Kickstarter screen grab

20% of all The Fableists’ Sales in April to be Donated to Raising for Rana

20RFR new

We are very pleased to annouce that 20% of all The Fableists’ web sales in April 2014 will be donated to Raising for Rana. 

Raising For Rana is a not-for-profit initiative that has teamed with War on Want, TRAID and the documentary film production company Rainbow Collective CIC to put on a large scale charity fundraising event in London on April 24th, the one year anniversary of the Rana Plaza garment factory collapse in Bangladesh. The event will feature the film premiere of Rainbow Collective’s documentary Tears in the Fabric. You can read our interview with directors Richard and Hannan and find out about the charity auction fundraiser here.

Shop ’til you drop – and all for a great cause!

You can rest assured that the clothes you buy for your children from The Fableists are not made in sweatshops, or using child labour. They do not contain harmful toxic chemicals as they are made of organic cotton, supporting a collective of farmers in India. They are dyed using natural ingredients in a closed-loop system that does not dump chemicals back in to the environment. The waste water is purified and recycled for the next batch of dying.

Visit us at www.TheFableists.com and support this great cause.

Please share using the social media buttons below if you believe that clothes should be made ethically. Thank you. 

The Fableists Pop Up Shop in London

DSC_0082For anyone who would like a chance to see and feel The Fableists’ clothes in person, we have a pop up shop in East London. It is located in the reception area of our advertising agency, Brothers and Sisters. There is plenty of space to check out the clothing. You will find most of the range there and if there is anything missing, we can arrange to get it to you by post or for collection at Brothers and Sisters.


Pop in and have a look. You will be amazed at how soft the Breton and Baseball tee are. All the denim items are superbly well made, with beautiful stitching and a thick, rich fabric. The colours of the t-shirts are much more vibrant in person.


31a Clerkenwell Close
London EC1R 0AT
+44 (0)20 7199 3100


Our ‘Meet the Fableists’ Evenings – Register your Interest for the Next One

Last Thursday, we hosted bloggers, fashion students, photographers and more at our agency Brother and Sisters for an informal meeting to introduce our brand, the entire first collection and some items from our second collection.

Meet_the_fableists V2


It was a great chance to see the clothes in person and touch them as well as to ask questions about every aspect of our clothes. On hand were founder Matt Cooper and designer Kate Williams, as well as the rest of The Fableists team. The crowd mingled over drinks and snacks and then Matt did a brief presentation about how The Fableists came to be.

We love having a chance to tell you more about The Fableists and so we’ll be hosting more events like this in the future.

If you’d like to be added to our invitation list, please get in touch. Contact ruby@thefableists.com or sarah@thefableists.com.

See you soon x

Calling All Fashion Press & Bloggers: Meet the Fableists!


The Fableists are hosting an informal event and inviting all press and bloggers to come and meet the team and see our first collection.

Meet_the_fableists V2

We would love the chance to tell you our story and to introduce our beautiful kids clothes to you. Our full collection is sweatshop free and made with certified organic cotton. The designs are inspired by vintage work wear and are made to last. We keep in mind a parent’s needs and, as such, the clothes are easy to care for and built for both boys and girls, so that they can be passed on to younger siblings. They play hard and live forever.

Please come along Thursday 27th February, London EC1R. All of the details are in the image above, or you can find us on Event Brite or Facebook.