Matt was honoured to be asked to speak at an event in Cannes that was hosted over four days during The Cannes Lions International Advertising Festival.
McCann Health, the most awarded healthcare advertising agency in the world, partnered with production company Great Guns and Massive Music for the event. They were gearing up for the launch of Lions Health in 2014 by hosting meetings with dignitaries from the U.N. Secretary General’s Every Woman Every Child effort and top global creative leaders last week at the Festival. The goal: to highlight the importance of bringing creative ideas and solutions to improve the health and wellbeing of millions of women and children across the developing world.
The speakers were very impressive and we were incredibly humbled to be amongst them. There were some incredibly bright world changers there including UN Comms Director Stephen Sobhani, H.E. Dr. Christine Kaseba – the First Lady of Zambia, H.E. Dr Coumba Toure – Maritage Chair & Head of Advanced Development of Africa, and Klaus Thymann – Director of Project Pressure and Award-winning Photographer & Filmmaker, to name drop a few. Pretty heavy hitters and while we are passionate about what we are doing with The Fableists, we didn’t know how our business would be received by this illustrious crowd.
The reception surprised us but at the same time, it was the same as it always is – very positive. We are really coming to realise that when you are working towards a goal that is positive, you can only find supporters and make friends. The Fableists seems to be taking on a life of its own and other people just want to get involved and offer their help. Matt totally enjoyed the session (and the amazing lunch!) and came back buzzing about what McCann Heath are doing.
Our movement is picking up steam and it won’t be long now before we have the first of our t-shirts, followed by our first line of clothing. The more we speak at engagements such as McCann Health’s, or any other opportunity and the more people hear about what we are planning, the more people want to get involved. That is pretty exciting.