Director Olivier Venturini Talks About The Fableists’ Film Project

We have an exciting project in the works: Olivier Venturini will be heading up The Fableists’ first film advertising campaign.

Olivier Venturini

Olivier Venturini

Olivier is an established commercial director. He is known for stunning visual work as well as his character development and comedy. He began his career in 1996 in Los Angeles. He then moved his family to London where he has completed work for high profiles clients such as Adidas, Playstation, BBC, Scottish Power, Coca Cola, Cartier, BMW, amongst others.

Olivier is represented by Great Guns.

The Fableists > Welcome to the Fableists’ fold! How did you get involved?
Olivier > Laura Gregory thought of me and I was dreaming for a long time of getting involved on less client-driven projects with more creative opportunities. So I literally jumped on the occasion. The beauty of working with a startup is that everyone is genuinely excited, there is no history or established rules yet and you get to discuss ideas and concepts directly with the key people. No politics, no egos and even if we might have slightly different agendas, we all understand the work needs to be outstanding to be noticed.

Still from Otrivin - 'Castaway 2'

Otrivin – Castaway 2

The Fableists > What is your film making style like?
Olivier > I like film-making that appeals to your intellect as well as your emotions, I am always impressed with the efforts directors make to strip down the story to what really matters, I like unsettling time-jumps, I like realism and I hate anything explanatory. I am totally fascinated by actors capable of conveying emotions without doing much. I dislike loud film-making that calls too much attention. This is what I aspire to and hope I can achieve one day.

The Fableists > What do you think about The Fableists’ mandate for these films?
Olivier > It is brilliant, universal and yet unique. Turning our attention to kids anywhere in the world that have absolutely nothing in common but the fact that they best represent the Fableists’ philosophy is a concept with a great potential and exactly the kind of things I would love to see for a kid’s brand. Regardless to where these kids come from, whether they are poor, rich, going through a tough time or live a happy life, all that matters is that they impress us by how driven, how passionate, how courageous or how talented they are.

Still from Olivier's work

Still from Olivier’s work

The Fableists > How did you get your start as a director?
Olivier > I started as a runner, grew up in production companies and did all sorts of jobs before I got a chance to direct. The first chance I got was to direct a commercial for the Burkina Fasso in Africa. It was supposed to take place in a small remote African village and we ended up shooting people bare-chest in a Fontainebleau sandpit on a grey and cold day of February. A very exciting time of my life indeed.

The Fableists > What type of work are you best known for?
Olivier > I don’t know. [The Fableists: very modest answer!]

Still from MTC - 'Christmas'

MTC – Christmas

The Fableists > Do you have a favorite job that stands out from your whole career to date?
Olivier > Nur Die or William Lawson perhaps.

The Fableists > Tell us a bit about what you have planned for The Fableists’ films?
Olivier > We want to create a series of documentaries directed by Great Guns talents with only a few key elements in common to the platform. The rest is left to the directors’ interpretation. Our guidelines are still in discussion but I suggested that we don’t use voice over or any explanatory device, that we are never judgmental or melodramatic no matter how controversial the subject might be and that we have indeed consistent titles. We also want to keep it fairly short although we haven’t discussed a duration yet. To make it cost efficient, we will try to take advantage of the trips the directors make when on jobs and shoot with lightweight equipment, most probably the 5D. We want to also record sound and use a score. It is all in gestation.

Still from France Telecom - 'Ball'

France Telecom – Ball

The Fableists > How will this appeal to both kids and their parents?
Olivier > If we find the truly fabulous characters we are after, it will hopefully talk to the adults and shall also grab kids’ attention. We certainly don’t want to make this marketing driven and rather reflect what the brand truly is at heart.

The Fableists > Where do you get your inspiration for the work you do?
Olivier > I watch lots of photos and other people’s work. I always listen to lots of different music when I write and that’s mainly where my inspiration comes from: it seems to open my emotional valve. It doesn’t always work though.

Lovable - Zerogram-3

Lovable – Zerogram-3

The Fableists > Do you mostly win work through an advertising agency? Or via the client directly?
Olivier > I am a director, I am open to anything, really.

The Fableists > What do you suppose your kids, or the kids you know, will think of The Fableists?
Olivier > It is hard to say. I have 2 teenagers and a little girl in the Fableists’ age range. They have their own taste and I am curious to see what they will make of all of this.

L'Oreal Elvive - Mexico

L’Oreal Elvive – Mexico

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Q&A with Laura Gregory, Founder and Executive Producer of Great Guns

Laura Gregory of Great Guns

Laura Gregory of Great Guns

Great Guns is a global production company, with its headquarters in London. They have a solid reputation for reliability, creative solutions and great production values. Founder, Laura Gregory talks to The Fableists about their involvement in the launch of our brand.

The Fableists > Great Guns has been called the only truly global production company. Where do you have offices?
Laura > We are based in London, Los Angeles, Singapore, Hamburg, Prague, Shanghai, Bangkok and Mumbai.

The Fableists > How did you get your start in the production industry?
Laura > I was a receptionist in a small production company. I was such a crap typist – they promoted me to sales.

The Fableists > Do you mostly win work through an advertising agency? Or via the client directly?
Laura > 80% is with agency partners and 20% with companies who have in-house marketing departments.

The Fableists > How do you select the directors that Great Guns represents?
Laura > Talent. The hardest job for a production house is to support new talent. We’ve always been known to find amazing new talent. There are a few other companies of note who I respect for their incredible eye to spot talent: James Studholme at Blink and Jonathon Ker at Paydirt USA, for example. It’s a tough, and sometimes thankless task to put a young director on the map. Take Ilya Naishuller, whose NEFT Vodka piece got him into the Saatchi New Directors Showcase. Now it will take an agency and client with some balls to use him. It’s not a surprise that some of the hottest agencies and brands in the world who have balls are approaching us to use him. That’s how the chain works. Production companies find talent, the brave creative shops use the new talent.. a new star is born…

The Fableists > How did you get involved with The Fableists?
Laura > Matt Cooper told me about his dream over a year ago and I said, “How can I help”? It is an amazing concept.

The Fableists > Your director, Olivier Venturini will be heading up direction of The Fableists’ first film campaign. What do you think he can bring to the project?
Laura > Olivier is known for his work with talent, coupled with his cinematic delivery of every piece of content he tackles. His passion for great film and ability to make the children feel 100% safe will deliver a wonderful study of a young ‘Fableist’.

The Fableists > Tell us a bit about your involvement with McCann Health and the seminars and events you’ve been producing in partnership with them?
Laura > We have produced over four major events in partnership with McCann Health’s global team. We collaborate with the global CD and work to brief to deliver inspirational speakers to talk and workshop. We have produced events in Berlin, LA, Tokyo and orchestrated the Women’s Health Cannes Lions series of talks and lunches this year. Speakers included Her Excellency, Mrs Toyin Saraki, a leading advocate for the UN’s Every Woman, Every Child effort, Founder-President of The Wellbeing Foundation Africa, Stephen Sobhani representing Every Woman Every Child,  Mark Koska, Inventor of LIFESAVER, the auto-disposable syringe and Jean-Paul Jeanrenaud, Director, One Planet Leaders, WWF International.

The Fableists > What do you think about The Fableists’ mandate – ‘Play hard, live forever’?
Laura > This could be my motto for life.

The Fableists > How do you think The Fableists will appeal to children and their parents?
Laura > The brand will deliver style and responsible choice through the voice of inspiring children who choose to wear their clothes. Each child and their family will feel good about buying and wearing such a cool brand and being part of the Fableists’ movement: ‘I am a Fableist’.

The Fableists > Do you think that our collaboration can help change the way that people buy clothes?
Laura > 100%. Being around The Fableists has changed the way I view the garments I consider buying and how I wash them.

The Fableists > What is your personal style like?
Laura > Vintage Chanel meets biker. Old bikers die hard… I guess I’m a rocker at heart.

Watch out for The Fableists’ first series of films about amazing kids. Coming soon…