Little Flea features “Beautiful Things for Little People” and it launched online at the end of August. It’s a great place to find fashion, toys, gifts, decor & travel ideas for children. In addition to their web site, owner Anna Cascarina has launched a digital publication, which you can view here.
The Fableists clothes were included in so many wonderful shots, that we wanted to share them with you. You can buy all items on our web site at www.TheFableists.com.
Here are a couple of our first items of clothes. They are made in 100% organic cotton chambray. The Smock Dress is based on a vintage Parisian dress and the unisex Smock Top is based on vintage work wear. The Smock Top looks just as good on boys, we just didn’t have any on hand!
Both will be available soon through our web site in sizes 4-10.
The first stop on the journey to launching The Fableists was to come up with our branding, including our logo, stationary, labels and more. This is the first thing that you all see when you visit our web site, so it was not something that we wanted to take lightly. For this important project, we turned to the team at BERG, an independent ideas studio in Glasgow as we have worked with them in the past and like their style. The keywords that they used when developing The Fableists’ identity were: fun, rebellious, confident, punk, dare to think different and accessible, among others. From this brief, BERG came up with the Lightning Bolt ‘F’, which brings together our name and our attitude. We wanted to use recycled paper, in line with our goals for sustainability.
We have shared a few examples of their work in establishing The Fableists’ brand above. We believe they have really captured the feel of our company and this inspired us to crack on and realise some of our own creative ideas in terms of the clothing design.
We are a design-led company creating sustainable children’s clothes with a nod to vintage clothing and work wear. We are about well designed, utilitarian clothing with punk-rock flair. Our clothes are built for play, comfort and standing out from the crowd. They are sharp and equally at home in London, New York and Paris, or over in the local park. We are very proud of our brand but don’t need to splash it all over the clothes.
At the same time, our clothes won’t cost the Earth. The making of our clothes does not damage the environment and we make sure that everyone involved in their making is paid a fair wage and works in a safe environment. We encourage you to take care of your clothes so that they last longer and pass them on to someone else when you’re done. We want you to buy fewer of our clothes as we think less is plenty.
We believe in being a transparent company and won’t cover up anything that we are doing to make our clothes. If you’re not told where your clothes come from…it’s probably not great news. The Fableists tell the stories of how our clothes are made, from start to finish. And the story does not end there, we have lots in store.
We are making sustainable clothes for cool little punks – join our movement!
All the clothes in our first range are made from 100% organic cotton and are GOTS certified
Everyone involved in making our clothes is paid a fair wage and has a safe work environment
We do not support sweatshops and have personally visited the factories where our clothes are made and dyed
We don’t beat the price down at the expense of labourers in the clothing factories or farmers growing the cotton
We will teach you to take better care of your clothes to help them last longer
We want to make consumers aware of the devastation buying mass produced clothing causes
We want to stand out from the crowd and make changes to the way we make clothes now – not 10 years down the line
To make beautiful, timeless clothes that are not dictated by the whims of fashion
We will not become a big, faceless company