The Fableists at the East London Design Show This Week!

elds top banner“One of London’s biggest and best design fairs”   – Time Out magazine

East London Design Show
The Old Truman Brewery
Hanbury Street Entrance
Off Brick Lane
London E1 6QL
Admission: £5 Concessions: £3. Accompanied children under 15: free

Thursday 5 December 12pm – 6pm VIP VIP Reception and Design Awards 6pm – 9pm
Friday 6 December 12pm – 9pm
Saturday 7 December 10am – 6pm
Sunday 8 December 10am – 6pm


Photo: ELDS

From tomorrow (Thursday 5th December), The Fableists will have a stall at the East London Design Show. This is the premiere design fair in London, in the heart of the city’s creative centre. This is the ideal place to find one of a kind items for Christmas presents, or every day!

We are really looking forward to having a chance to talk to visitors about our clothes and what we are doing. We’d love to show you some of our first collection, including our amazing artist-designed t-shirts (one of which will be featured in a spring issue of Elle UK).

Photo: ELDS

Photo: ELDS

ELDS, now in its 20th year, is a major annual event in the capital’s design shopping calendar, come and enjoy a hugely refreshing alternative Christmas shopping experience to the humdrum conformity of the high street.

You’ll find over one hundred of the best independent product, interior and jewellery designers, all under one roof, just before Christmas.

This year for the first time ELDS will have a dedicated food hall featuring the best in local, national and international foods.

Photo: ELDS

Photo: ELDS

Bring the kids! There is loads to keep them busy and there is a dedicated children’s area at the show.

Be sure to come and find us!

The Fableists

Fashion is a Sign of the Times

cocochanelquoteFashion and history are linked. Changes to the styles and fashions of the day usually coincide with changes in they way people think and what is happening around them.

So let’s think about the fashion that we best want to represent us to future generations. At The Fableists, we’re opting for clean, simple, practical designs and tried and tested styles that don’t leave a legacy of waste, poverty and disease. We want to be part of a change in the way people think about their purchases.

Make your fashion choices wisely because they will represent how we lived, how we thought & felt and what was happening.

The Fableists Will Launch Soon!


We are a design-led company creating sustainable children’s clothes with a nod to vintage clothing and work wear. We are about well designed, utilitarian clothing with punk-rock flair. Our clothes are built for play, comfort and standing out from the crowd. They are sharp and equally at home in London, New York and Paris, or over in the local park. We are very proud of our brand but don’t need to splash it all over the clothes.

At the same time, our clothes won’t cost the Earth. The making of our clothes does not damage the environment and we make sure that everyone involved in their making is paid a fair wage and works in a safe environment. We encourage you to take care of your clothes so that they last longer and pass them on to someone else when you’re done. We want you to buy fewer of our clothes as we think less is plenty.

We believe in being a transparent company and won’t cover up anything that we are doing to make our clothes. If you’re not told where your clothes come from…it’s probably not great news. The Fableists tell the stories of how our clothes are made, from start to finish. And the story does not end there, we have lots in store.

We are making sustainable clothes for cool little punks – join our movement!

Our Promises

All the clothes in our first range are made from 100% organic cotton and are GOTS certified
Everyone involved in making our clothes is paid a fair wage and has a safe work environment
We do not support sweatshops and have personally visited the factories where our clothes are made and dyed
We don’t beat the price down at the expense of labourers in the clothing factories or farmers growing the cotton
We will teach you to take better care of your clothes to help them last longer
We want to make consumers aware of the devastation buying mass produced clothing causes
We want to stand out from the crowd and make changes to the way we make clothes now – not 10 years down the line
To make beautiful, timeless clothes that are not dictated by the whims of fashion
We will not become a big, faceless company