On January 11 2014, The Fableists featured in The Telegraph Magazine. And, frankly, I don’t think we did enough bragging about it!
We were included in Daisy Bridgewater’s “Children’s Notebook”.
The image includes Mimi in the unisex Smock Top and Denim Skirt (foreground) and Missy (background) in our Classic Dark Denim Jeans, ‘Tough But Fair’ t-shirt, designed by Sami Viljanto and the Western Shirt jauntily tossed over her shoulder.
The copy reads:
“Modern Classics: The Fableists is a new company determined to make parents reassess their approach to disposable children’s fashion with a collection of utilitarian, utterly sustainable clothes for children aged 4-10. ‘I did some research into the fashion industry in India,’ the founder Matt Cooper tells me, ‘and it stuck in my throat that kids were making clothes for my kids. I wanted to raise awareness, and break the cycle.’ designed for girls and boys, the clothes are not seasonal and are made to last, and to be passed down through family and friends (sizes are also rather generous). Shown here is the versatile Smock shirt, £30 in hard-wearing, 100 per cent organic cotton chambray (thefableists.com).”
Photo above by Sam Robinson and shot in Victoria Park, London.