What’s in a Name?

The Fableists' Swing Tags

The Fableists’ Swing Tags

You might be wondering about our name…

‘The Fableists’ is a word of our making. We want to tell modern stories that have morals but at the same time we want to be seen as a brand that is a lot of fun, with a rebellious spirit. So, we slammed two words together:

A ‘fable’ is a short story with a moral & an ‘activist’ is a person who is passionate about what they believe in and helps to educate others and convince them to embrace their beliefs.

So,
the Fableists is a group of people creating cool, sustainable clothes for little punks. We aim to tell you everything about the clothes we make. We want you to know where the cotton we use is grown, who picks it, where it is woven into cloth and dyed, by whom and how. We want you to know – first-hand – that people and the planet are not being harmed to produce the garment you buy from us.

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