The Fableists’ Launch Date Announced!

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Thank you so much to all of you who have been following along with The Fableists as we prepare for our launch. We are thrilled to announce that we have a launch date:

Tuesday October 29th 2013

On this date, The Fableists’ web store will open and you will be able to buy our beautiful, sustainable clothing for kids online. Our ‘Lucky 13’ first t-shirts will be available as well as our first collection of clothing, including the Western Shirt, Parisienne Smock Dress, Classic Cut Jeans and Skirt and the others you have seen in our first ‘Look Book’ photos.

Be sure to ‘Like’ our Facebook page in order to be in with a chance to win a full collection of the t-shirts in your specified size (3-4, 5-6, 7-8, or 9-10).

Remember that all of the t-shirts are limited edition printings, with only 500 available of each design, so you’ll have to be quick! We will ship worldwide, so you can get your The Fableists gear in time for Christmas.

We look forward to seeing you at the grand opening!

~The Fableists

Some More Shots from The Fableists Look Book

Jhango in The Fableists' Breton Top while Amelie is wearing the Denim Skirt, Western Shirt and 'Made to Wear Well' Tee

Jhango in The Fableists’ Breton Top while Amelie is wearing the Denim Skirt, Western Shirt and ‘Made to Wear Well’ Tee by Crispin Finn

A few more of Sam Robinson‘s shots for our first collection Look Book. The t-shirts will be available on our web site in a couple of weeks and the rest of the collection will be out later in the autumn.

Sonny is wearing the 'Make Art Not War' Tee by Anthony Peters

Sonny is wearing the ‘Make Art Not War’ Tee by Anthony Peters

Henry is wearing the Classic Jeans and French Chore Coat in Taupe with the 'Wear Me Out' tee by Anthony Peters

Henry is wearing the Classic Jeans and French Chore Coat in Taupe with the ‘Wear Me Out’ tee by Anthony Peters

Missy wears Classic Jeans and the Western Shirt

Missy wears Classic Jeans and the Western Shirt

Apache in 'You Are What You Wear' Tee by Gregori Saavedra and the Western Shirt

Apache in ‘You Are What You Wear’ Tee by Gregori Saavedra and the Western Shirt

Sophia in 'Recycle' Tee by Sami Viljanto

Sophia in ‘Recycle’ Tee by Sami Viljanto

More great shots to come!

The Countdown Has Begun

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Thanks to everyone who has been following us on the journey to launch The Fableists. We are now getting very near to launching our web site (sneak peek of the header above!). We will confirm the exact date soon but it will be in the next couple of weeks.

We will launch with our first thirteen artist-designed t-shirts. They are all made of 100% organic cotton and are sustainably produced from start to finish. We are very thankful to the four amazing artists who have produced such amazing work for our first collection of t-shirts.

Soon after our launch, we will begin to take pre-orders for our first collection of clothes, which will be available for shipping in October.

This blog will be changing with our launch as well, so look out for some exciting content.

Thank you for your support!

The Fableists

The First Lucky 13 Tees

stack of TeesThey’re here! Imagine our excitement yesterday when we received the first 13 t-shirts. We are very proud of this first collection of limited edition, artist-designed tees – the one that will launch The Fableists. Our web site will be live in a few weeks and these t-shirt will be the first items available for purchase.

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The first collection features the work of four artists:

The Fableists' T-Shirts Designed by Crispin Finn

The Fableists’ T-Shirts Designed by Crispin Finn

The Fableists' T-Shirts Designed by Crispin Finn

The Fableists’ T-Shirts Designed by Crispin Finn

The Fableists' T-Shirts Designed by Sami Viljanto

The Fableists’ T-Shirts Designed by Sami Viljanto

The Fableists' T-Shirts Designed by Gregori Saavedra

The Fableists’ T-Shirts Designed by Gregori Saavedra

The Fableists' T-Shirts Designed by Anthony Peters

The Fableists’ T-Shirts Designed by Anthony Peters

This is the sizing chart for the t-shirts:

Age Range

     3-4Y

     5-6Y

     7-8Y

     9-10Y

Height

     98-104 cm

     38.5-41”

     110-116 cm

     43.25-45.5”

     122-128 cm

     48-50.5”

     134-140 cm

     52.75-55”

And a few more shots because we couldn’t resist!

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artnotwar

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weartmeout

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Slow Fashion is…well…slow!

Those of you who have been following our story will know that we had originally planned to launch The Fableists in June. Looking at my calendar this morning, I can’t help notice that June has come. And gone.

We just want to make sure we do this right. We want to make sure the clothes we launch with are perfect, that everything is made sustainably. We want to double check everything so that when you order a t-shirt from us, the process goes smoothly and your item is delivered to you properly, from the time we launch our web site. All of this takes time, and we don’t want to rush because that’s when corners get cut and someone along the line gets the short end of the stick.

We will have our first t-shirts in a few weeks and once we know that they are perfect, we will put them up on our site and we hope that you will love them as much as we do! The images that accompany this post are some of the designs that will be included in our first offering of limited edition, artist-designed t-shirts for kids. They won’t last forever, so choose your favourites now and be ready. They will be available in sizes 3-4, 5-6, 7-8 and 9-10.

Thank you for your patience, and your support.

The Fableists

Check out Some of Steve Scott’s Illustrations for The Fableists’ T-Shirts

The Fableists T-Shirt Illustrated by Steve Scott

The Fableists T-Shirt Illustrated by Steve Scott

Can’t you just picture your cool little punks running around in these groovy designs? We certainly can! The design below was initially posted on our Facebook page with a red design on a grey t-shirt but we have opted for a white background this time around.

The Fableists T-Shirt 'Bird Rocker' by Steve Scott

The Fableists T-Shirt ‘Bird Rocker’ by Steve Scott

Steve Scott is represented by Jelly London.

Some of Steve Scott's Work for The Fableists

Some of Steve Scott’s Work for The Fableists

Presenting Steve Scott, Whose Designs will Feature on The Fableists’ T-Shirts

Illustrator Steve Scott

Illustrator Steve Scott

Steve Scott is pixel pusher with a Wacom tablet and a master at mixing up fresh, contemporary image making with a nod to the retro. He is famous for his stylised characters of all shapes and forms, gaining a reputable clientele including Nokia, Sony Ericsson, Volvo, Led Zeppelin, Channel 4 and Wired Magazine. Get this – he has featured in the New York Guggenheim Museum and the Pictoplasma Festival in Berlin. Often abstract and stylised he can create a character or a scene which lingers in an inspiring way. Steve Scott is represented by Jelly London.

The Fableists > Tell us a little bit about yourself and how you got in to illustration

Steve > I lived in Australia for half my life and moved away at 16. I landed in illustration by accident. I started doing music videos and it led on from there. I was in a band and did my own music video, quit my job to do it and this is how it all started happening. Because I had an illustrative style, a lot of people liked it. I started a studio in Australia and that is kind of how I got a career going.

The Fableists > Was that studio for commercials?

Steve > Mainly music videos for bands; low budget stuff. It was a different style from what I do now. I think of animation as different from illustration. With illustration I try to keep a style and keep it quite tight. With animation, it is more about what the job needs and I try to adapt styles. We did a lot of animation that is really psychedelic – some that is rotoscoping. I did this band in 2003 – they were the biggest grunge band in Australia at the time: Silver Chair. The money was terrible, and that is when I thought, this is the height of what I am going to get here and that was when I went into illustration.

The Fableists > Where does most your work end up? Is it mostly moving pictures?

Steve > A lot of drawing and 70% animation. But hard to say. If I’m not animating I am usually drawing!

The Fabeists > What inspires your day to day work?

Steve > You are constantly having to re-inspire yourself. I give myself little projects, for example last year I spent a lot of time in Soho (London). There are cool buildings and I gave myself a project of drawing these buildings and then I wanted to add magic things to them. Soho, to me, is quite mysterious and has a history, so I started drawing these buildings and putting in weird parades and then buildings with people in the windows and strange bird creatures. I mainly focus on characters and creatures, odd and weird people.

Matt > What were the inspirations behind the pictures you did for us?

Steve > I wasn’t sure what the brief was, but I knew it was about attitude and so I went round and came out with loads of ideas and wasn’t sure what worked. I also have two budgies, and they fly around and make a lot of noise. I love them if you walk past my lounge you can hear them outside on the street.

Matt > Your work has a certain look…

Steve > I guess what I really wanted was strong colour and pop colours. I always really liked 50s and 60s stuff, so I tend to kind of go that way. My influences are old cartoons – I grew up on comics. I have this great collection from Italy of old Mickey Mouse comics in the 30s and 40s style. I have been doing a lot of things like this recently. I did this whole thing of sketches of hillbillies with big baggy pants and guitars – I have this thing about guitars, I don’t even play guitar. The hillbilly with his banjo, but with a really heavy metal part to it also.

Matt > What do you feel about what we are doing, our message?

Steve > Especially now-a-days, there is so much that is overproduced. In terms of living in a sustainable way, that is really important for us now and for the planet. You can see in the last 4-5 years, people have started questioning this rampant consumption. The idea of maximizing profit is unhealthy.

Matt > If you could change one thing about the world what would it be?

Steve > So many things, aren’t there? I guess I would get rid of a few dictators, probably.

Some of Steve Scott's Work for The Fableists

Some of Steve Scott’s Work for The Fableists

Matt, the Founder on Why he Launched The Fableists

Matt Cooper, Founder of The Fableists

Matt Cooper, Founder of The Fableists

I’m Matt Cooper, and I guess you could say I’m the guy who started this thing and I thought I’d tell you why.

I have been lucky enough to spend 25 years working in the advertising and production industries. Starting in an agency dispatch department, I have worked in a number of companies in various fields within the advertising world. I have been able (along wife my wife, Sarah Cooper, who runs this blog) to create a few things within the advertising world that have become interesting global businesses. Along this journey, we have worked with and met some of the world’s most celebrated advertising people, from top creatives to world class directors and been inspired by their creativity but also how they so often put their ideas and talent towards good causes.

It was while I was in India on business that the journey towards launching The Fableists began. I fell head over heels in love with India and started to read about it. For several years, the only books I would read were based in India, about the history, the culture, the people. You could say I got a little obsessed! As part of my personal study of India, I read about child labour and grim factory settings. This made me start to look more deeply in to the garment industry in general. I became interested in the whole process of making clothes and was shocked to discover what heavy chemicals are used to grow the raw materials we make clothes from and in the dyes we use. I was horrified to learn that farmers in India were exposed to these chemicals and that it was making them and their families ill, that Indian farmers in their thousands were committing suicide in order to escape the cycle of debt in which they were finding themselves because they weren’t getting a fair price for their crops. On top of that, as a lifelong asthmatic and father of one eczema sufferer, I couldn’t believe that this could be partially caused by the presence of chemicals in the clothes that I was wearing; that I was clothing my children in. I wasn’t entirely naïve to the slightly dodgy by-products of the fashion industry but this was a wake-up call.

So, I made some changes to the way I buy clothes, and my family buys them. I started talking to people about sustainable clothing. I spoke to some clothing designers about ideas, I spoke to people in the ethical and sustainable fashion world, I spoke to the contacts I had in the advertising industry… I was probably kind of annoying! I was like a dog with a new bone and I couldn’t get it out of my mind. I believed we could do something to make some changes and that we could do them now, rather than waiting for some deadline a decade (or more) away. In trying to make changes to how my family consumed, I found that there weren’t any sustainable clothes for kids that suited us. I thought: ‘We could make them. Why not? We’ve started businesses before!’ Between my passion for buying sustainably, my desire to create some cool kids’ clothes, and my connection to the creative world – I had a bit of a light bulb moment. We could do two things: create a lovely but edgy kids fashion brand that would appeal to this trendy crowd (and others) and work with those brilliant creatives to help us create the brand and get it out to the rest of the world and help spread a very real, positive story – minus any b*llshit. And bang! We were off.

What we wanted to do was simple. First of all, build beautiful, design-led clothes that would be affordable and sustainable. And secondly, allow you – the buyer – to find out everything about who produced them, designed them, packed them, shipped them and helped us along the way. Really we were creating our own mini movement to push out to the world. We know you want to make good choices and we’re offering you an easy, stylish way of doing just that.

We built the brand and started to put a team of people together, all of whom we met through business one way or another, to build on our mission to change the world, one design at a time. That beautiful line and simple mission statement was dreamt up our agency partners Brother & Sisters. You can read more about them and why they have gotten behind this project in the Our Story section of this blog. We are also working with director Olivier Venturini of global production company Great Guns to create documentary style films about amazing kids who are true Fableists. We are in the process of creating a beautiful brand film, written by the team at Brother and Sisters and animated by Oscar-winning visual effects company The Mill. The Fableists are many!

What started with a small idea has now launched as a brand and we are both excited and extremely proud of what we have achieved. This business is and always will be a collaboration of creative folk doing what we think is right and giving our customers what we believe they want – amazing clothes that will stand out from the crowd (and last) and for the business to be totally sustainable. We want you to hear our whole story as it unfolds and you can always find out more about The Fableists on this blog.

This is a passion for us. It’s become a lifestyle and it’s certainly helped me make more positive choices in the way I buy. We hope it will do the same for you.

We hope you like where we are going so far and hope you’ll pick up some of our clobber for your own lovely little punks.

We are always eager to hear from you, so please be in touch.

Viva La Fableists!

Matt Cooper

Illustrator Greg Abbott Talks Shop as We Unveil His T-Shirt Designs

Greg Abbott's Work

Greg Abbott’s Work

Greg Abbott is an illustrator and designer currently based in West Sussex, UK. His bold characters and striking typography have previously been featured on projects for Warner Music Group, EMI and Fueled by Ramen.

Greg is represented for illustration work by YCN Talent Agency, London.

The Fableists > Have you always worked in illustration? How did you get your start?

Greg > Yes. Although I work in a number of different fields, since working full time, the majority of commission projects I have received have been related to illustration. I first started by offering web design and development services over the internet when I was in high school: I had taught myself the basics of a few code languages a few years before and enjoyed web design but didn’t have any projects to work on. At around the same time, I discovered Apple computers and since then have been an enthusiast. Subsequently I found an interest in design, typography and illustrating digitally. As I figured out and made the most of trial versions of Adobe Illustrator, Macromedia Flash and other applications, I posted the results online for fun. This eventually lead to illustration project enquiries. Until that point, I hadn’t considered that there might be interest in my illustration work. As I was interested in creative projects of all kinds, I accepted and took on all projects that I was lucky enough to be offered and given the opportunity to work on. A few years later I was receiving enough creative work to be self-employed.

The Fableists > Tell us about some of the work you’ve done that you are most proud of.

Greg > I’m quite pleased with my most recent children’s picture book, written and illustrated as a self-initiated personal project, it hasn’t been released yet. I’m normally most excited by creative projects that are outside of the areas I usually get to work in. I’m interested in a wide variety of project types and very enthusiastic to experiment in different areas. I quite like the toy design projects I have worked on as they cover a wide range of areas: from character and 3D design for the toy to net design, print design for the packaging and branding and marketing for the product.

The Fableists > Do you begin by drawing by hand? Tell us about your process.

Greg > Yes. I create and develop illustrative work by hand with the use of: a Mac, a Wacom Cintiq 12WX graphics tablet and various design software. My workflow for drawing makes use of both hands, right for drawing, and left for keyboard shortcuts. I select software based on the type or the stage of project. (e.g. Corel Painter for sketching, inking and textures; Adobe Illustrator for linework, layout and colouring). My process for drawing projects is: sketch, revise, develop and colour. For personal pieces, the sketch encompasses all of the details and establishes the composition of the design. The revision stage is for commission projects and allows client feedback to be incorporated. Once the sketch is finalised, it is developed to be a vector; at this stage the style and technique of the piece is defined and executed. Colouring is the last part of the design and makes the biggest impact. After that, if the work is for print, I create a colour-separated print ready file to be delivered to the client or printer.

The Fableists > What or who are your biggest influences?

Greg > Everything and everyone but also nothing and no one in particular.

The Fableists > Does your work have a typical look?

Greg > Yes. Whilst I have a few different collections of illustrative work (vector / pencil / inked), each collection generally shares an overall look. My personal work tends to have a friendly feel and a fairly consistent use of colour, I favour a limited and muted colour palette.

The Fableists > Do you draw every day?

Greg > No.

The Fableists > Where do you find your inspiration day to day?

Greg > Although I’m not inspired every day, when I have an idea, it’s usually the result of my imagination finding amusement or interest in something ordinary. If I hear or read a turn of phrase, or observe something noteworthy, I might enjoy it as it is and want to do something with it, or it might lead me to think about or visualise something related that I find more enjoyable and want to capture. Quite a large number of my illustrations are from things I might see in the remaining shape of a half-eaten piece of toast.

The Fableists > Is most of your work for print? Or do you do work for film/TV, online or any other media?

Greg > Yes. Most of my commissioned illustration work is for merchandise and physical products (clothing and art prints). I would love to work with film or TV but haven’t yet although I was excited to spot one of my designs on Britain’s Got Talent yesterday. When I’m not illustrating I enjoy anything else productive or creative including: user interface design, web design, coding, scripting, furniture design, editing videos, writing stories and playing instruments. In my spare time I work on personal projects and like to teach myself how to do things that take my interest.

The Fableists > Which client would you most like to collaborate with?

Greg > 

– Illustration: a children’s book publisher.
– Design: Apple.
– Furniture design: Ikea.

The Fableists > Our limited edition t-shirts will be wearable art. What do you think about seeing kids emblazoned with your work?

Greg > It’s lovely, exciting, rewarding and encouraging!

Greg Abbott's Work

Greg Abbott’s Work

Check it: Greg Abbott’s Designs for our T-Shirt Line

'Think Differently' by Greg Abbott for The Fableists

‘Think Differently’ by Greg Abbott for The Fableists

We think these designs are iconic and that these tees will be total classics.

These t-shirts will be available through our web site. Be sure to snap them up quickly as they will only be a limited edition run.

'Built to Last' by Greg Abbott for The Fableists

‘Built to Last’ by Greg Abbott for The Fableists

All our shirts are made of organic cotton and not only are they built to last but they are built ethically and sustainably.

'We Are the Fableists' by Greg Abbott for The Fableists

‘We Are the Fableists’ by Greg Abbott for The Fableists

Greg is represented for illustration work by YCN Talent Agency, London.