Weekend Sale at The Fableists to Welcome the Sunshine: 50% off!


Celebrate the sunshine with a whopping 50% off at The Fableists this weekend.


Visit www.TheFableists.com and use the code fableistsfifty in your shopping bag to claim this amazing discount.

newbuylessDon’t delay! Sale ends Sunday March 15th. Happy Shopping!!

‘Best Film Idea’ at Australian International Fashion Film Festival

The accolades keep rolling in for our beautiful film “Finn: Kids Don’t Belong in Factories”. It has been selected as the ‘Best Film Idea’ at the Australian International Fashion Film Festival.

To read our interview with director Olivier Venturini, click here.

To see the full list of credits, click here.

The Fableists are now in stock at Molmoos in Singapore!

molmoosMolmoos is a stylish online retailer for babies and small children. It was started by three good friends who referred to their gaggle of collective children as the ‘Little Moos’. They knew they wanted to provide safe, stylish clothes and lifestyle items for the Moos; stuff that would also not damage the environment. After struggling to find shops selling the kind of wares that met their criteria, they decided to launch a shop of their own.

The Molmoos web site is divided in to ‘Wear’, ‘Play’, ‘Eat’ and ‘Decorate’ and features beautifully crafted, design-led, practical products – all with a sustainable angle. The Fableists are thrilled and honoured to have made the cut!

Molmoos is Sinapore-based but will also ship internationally, so all you Fableists fans in Asia-Pacific do check them out!


Two teachers win Blue Peter Book Awards voted for by children

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The Silly Book of Side-Splitting Stuff and The Spy Who Loved School Dinners win children’s book prize

Two teachers, who have written funny and silly books, are top of their class as they win Best Book with Facts and Best Story in the Blue Peter Book Awards 2015, voted for by hundreds of schoolchildren.

Pamela Butchart, who teaches philosophy at secondary school, won Best Story with her latest title The Spy Who Loved School Dinners, which was illustrated by Thomas Flintham.

Andy Seed, a former primary teacher and deputy head for 17 years, won Best Book with Facts with The Silly Book of Side-Splitting Stuff, illustrated by Scott Garrett.

Both were delighted to be crowned this year’s winners and viewers will be able to see them receive their awards on Blue Peter tonight from Waterstones Children’s Laureate 2013-2015 Malorie Blackman, as the show celebrates its 15th anniversary of the prize.

Pamela, who did a book-signing for The Spy Who Loved School Dinners on her wedding day, exclaimed: ‘WOW! Is this real-life?! I’m shocked and utterly over-the-moon about winning this fantastic award! It means the world to me that children voted for my book! Thank you.’

Andy, who grew up watching Blue Peter, said: ‘To win a Blue Peter Book Award is a proper thrill not just because it revives all those happy childhood memories but because the show today does a truly significant job in raising the profile of books and reading at a time when this is needed more than ever. To win any award is a delight but to win the Blue Peter Book Award sets my spine tingling like nothing else.’

The illustrators of the books also expressed their excitement about winning the prize.

Thomas Flintham said: ‘Hooray! What fantastic news! It was exciting enough just to be nominated but to have won has forced me to do a little dance!’

Scott Garrett said: ‘I was so excited to hear that we’d won the Blue Peter Book Award! Blue Peter was a big part of my early years. We’ve all grown up with it and to be part of it AND get an award is something very special to me- I can’t wait to get my badge! Illustrators don’t get inundated with awards, so I’m over the moon to have been awarded this one. Here’s to books!’

A panel of judges including Tom Gates author Liz Pichon, Rastamouse creator Michael de Souza, The Bookseller journalist Anna James, and non-voting chair of judges, Blue Peter editor Ewan Vinnicombe, selected the shortlist from publishers’ submissions.

These were then read and voted on by more than 200 children from ten schools across the UK to decide the winners in each category. The winners were announced on a special World Book Day morning bulletin of Newsround.

Pupils at Perry Wood Nursery and Primary School in Worcester said it was an ‘honour’ and ‘exciting as only ten schools in the whole of England can choose the winners of the Blue Peter Book Awards.’

The enormously popular Blue Peter Book Awards are managed by reading charity Booktrust, which works with schools to get more children reading for pleasure. The Awards celebrate the best authors, most creative illustrators and the greatest reads for children.

Ewan Vinnicombe, Editor, Blue Peter said: ‘It’s fantastic that in our 15th year of the Blue Peter Book Awards we have given 200 children across the UK the chance to vote for their favourite books. Pamela and Thomas, Andy and Scott should be really proud and Blue Peter will continue to promote children’s books and our viewers’ love of reading.’

The shortlist:

Best Book with Facts

Animalium written by Jenny Broom and illustrated by Katie Scott (Big Picture Press)

  • Corpse Talk: Season 1 by Adam Murphy (David Fickling Books)
  • The Silly Book of Side-Splitting Stuff written by Andy Seed and illustrated by Scott Garrett (Bloomsbury)

Best Story

  •  Boy in the Tower by Polly Ho-Yen (Doubleday Children’s)
  • Goth Girl and the Fete Worse Than Death by Chris Riddell (Macmillan Children’s Books)
  • The Spy Who Loved School Dinners written by Pamela Butchart and illustrated by Thomas Flintham (Nosy Crow)

The judges:

  • Michael de Souza – Co-creator of the Rastamouse book series and co-founder of Little Roots Ltd
  • Anna James – Editor, We Love This Book and Media Editor, The Bookseller, and former school librarian
  • Liz Pichon – author of the Tom Gates series, and winner of the Blue Peter Book Awards Best Story 2013
  • Ewan Vinnicombe (non-voting chair) – Editor, Blue Peter and Head of Presentation for CBeebies and CBBC

Keep up-to-date with the Awards at http://www.booktrust.org.uk/bluepeter and on Twitter by following @Booktrust and #BPBA

The Blue Peter Book Awards have been celebrating children’s literature since 2000. The reading charity Booktrust has managed the Blue Peter Book Awards since 2008. The 2014 winners were Rooftoppers by Katherine Rundell for Best Story and Tony Robinson’s Weird World of Wonders: World War II by Tony Robinson and illustrated by Del Thorpe for Best Book with Facts www.booktrust.org.uk/bluepeter

Blue Peter is the longest running children’s magazine programme in the world. As well as the Book Awards, the show’s family of presenters, live studio home, amazing competitions, incredible challenges, live music, interviews with celebrities, access behind the scenes, pets, makes and bakes, free games online and most importantly its commitment to the audience are all long standing elements of this iconic show. www.bbc.co.uk/bluepeter

Booktrust is Britain’s largest reading charity. It has a vision of a society where nobody misses out on the life-changing benefits that reading can bring. Booktrust is responsible for a number of successful national reading promotions, sponsored book prizes and creative reading projects aimed at encouraging readers to discover and enjoy books. www.booktrust.org.uk

The Fableists in Little Flea’s Latest Issue

Little Flea Spring 1

At left, our This is a Flag tee, buy it here and at centre the Baseball top, which you can find here.

Little Flea has just released their third issue. It’s packed with great articles, ideas and fashion for kids. The Fableists are honoured to have been included in a couple of the shoots. You can read the whole issue here. 

Little Flea Spring 2

Top left, centre, our You Are What you Wear Tee, available here. Also in bottom right.

Little Flea Spring 3

At left as well as below, left, our Dress Good tee, available here

Little Flea Spring 4

Little Flea Spring 5

The Breton top. Find it here.

Little Flea Spring 6

At right, our dark denim jeans. Buy them here (they are THE BEST!!)

Thanks very much to Anna and Little Flea!

Little Flea Spring 7

Our super cute dark denim jean skirt. Find it here.


‘Not On The High Street’ to Surprise Mum on March 15th (and spot our Breton in the adverts!!)

Not on the High Street has created some television adverts with loads of brilliant ideas for celebrating Mother’s Day this March 15th (in the UK, anyway!). Look closely and you will spot The Fableists gorgeous Breton Top.

In ‘Tasteful Tea Party’, it’s on the little boy who runs in and out of the scene.

And in ‘The Secret Garden’, the gardener herself wears it.

Don’t forget Mother’s Day on March 15th and while you’re at it, pick up one of our Bretons for your Fableists. They are made from organic cotton and ethically and sustainably produced. And they’re unisex to help you to pass on the top when one child has outgrown it!

breton top on amelie

The Fableists’ Film Official Selection at Bokeh Fashion Film Festival

Our Film has been selected for the Merdedes-Benz Bokeh South African Fashion Film Festival 26-28 March in Cape Town.

To read more about the film, see the blog post.

Credit List

Skateboarder : Finnian Rocillo-Martin

Agency : Brothers and Sisters

Director : Olivier Venturini
Production Company : Great Guns Ltd.
DOP : Steve Annis
Exec. Producer : Laura Gregory
Producer : Tim Francis
Editor : James Demetriou

Post Production : Electric Theatre Collective
Colourist : Houman Abdallah
Flame Op : Taran Spear / Dave Birkill
Post Producer : Dafydd Upsdell

Sound Design : Jungle Studios
Sound Engineers : Culum Simpson / Alex Wilson-Thame

Music : ‘Hope/Grace’ by Delta Mainline
Camera & Grip Equipment : Take 2 Films

Additional thanks to:
Kevin Martin, Rick Lewis, Sarah Rollason, Thomas Barber, Ed Sinclair, Jayson Hunte, Mark Yeshin, Sam Masters, Adrian Hirons and Chris Grey.

“Wartime Fashion” Sticker Dressing from Usborne


usborne 6The Fableists jumped at the chance of a sneak peek at Usborne’s latest “Sticker Dolly Dressing” book, available now. This release features all the engrossing sticking fun of previous issues – but with a historical twist.

HSDD wartime fashion

In time to celebrate the 70th anniversary of the end of the Second World War, Sticker Dressing Wartime Fashion is a detailed look at the distinctive fashions that developed out of necessity during the wartime period. The book features the same layout as previous books in this series with a page illustrated around a theme and a collection of over 170 stickers to match to the appropriate page.

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Each page’s theme shows examples of how men and women may have dressed for certain jobs, events or conditions during WWII, such as ‘Under Occupation’, ‘Saying Goodbye’, and ‘On Duty’. There are also examples of what war brides may have worn and a ‘Make Do and Mend’ page. Informative notes, photographs and sketches explaining the clothes and adding historical context accompany each of the fashions.

air raid

Our copy arrived just in time for half term and these Fableists spent hours poring over the facts and images and carefully dressing each character in the book. They were fascinated by the given names of the era, some of which they had never heard, while others are currently enjoying a resurgence in popularity.

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Many of the styles looked out of date to their eyes but they were able recognise some of the fashions from exhibits at the V&A and other museums. Of particular interest was the look at the unique ‘make do and mend’ fashions that developed during the war. This is the perfect companion to the Fashion on the Ration exhibition at Imperial War Museum London, which opens Thursday 5th March.

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Wartime Fashion also highlights internet links to websites where you can find out more about life in the Second World War. This edition is aimed at the 7+ age group and is £5.99 via the Usborne site.

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Grab one of the Last Few ‘Chore Coats’!

Some of the sizes have sold out and we only have a handful left in the others, so grab one of these beautiful items before they go! We’ve reduced them from £35 to £15 – so they won’t last long.

Find it in our web store here.

The Chore Coat is ethically produced in organic cotton. It is based on vintage workwear and prison uniforms. It’s got lots of tough pockets for collecting stones and shells and it’s built for action but very sharp!

With spring around the corner, the Chore Coat will soon be an indispensible bit of clobber for your Fableist.

Sizing is generous. My 6 year old daughter is still in her 4-5 and my tall 7 year old is in a 6-7! So please consult the measurements of the item below.