Flash Sale on All Anthony Peters Designed T-Shirts – 40% off!

Special sale on all of the t-shirts in the Anthony Peters collection at The Fableists. Currently a steal at £10 each (reduced from £16). Get yours while the sale lasts!

Illustrator and Designer Anthony Peters

Illustrator and Designer Anthony Peters

Anthony Peters is a UK-based illustrator and designer. He has illustrated three t-shirts for The Fableists. You can see them below. Anthony is represented by RARE BIRD in London. Read our interview with Anthony here. 

wear me out

‘Wear Me Out’ perfectly illustrates our philosophy of buy less and wear more. We want your little Fableists to put as much in to the clothes as we have and do their best to wear them out! Wear often and care for them well.

art_not_war

‘Make Art Not War’ shows three soldiers armed with pencil, crayon, paper clip and sharpener! Is the pen mightier than the sword? Let’s see what our kids can do with their pens.

happy factory

‘Happy Factory’ depicts a factory that isn’t spewing foul air, where people are happy to come and they are fairly paid for their work.

Buy your Anthony Peters illustrated tees here. Sale ends Monday June 16th.

 

#FableistsTuesday for a Chance to Win One of our Tees!

Keeping up with your social media is a full time job. It can take hours to login in to them all and populate them with selfies and witticisms. It’s hard work finding cute photos of yourself as a child to share on Thursdays, lists of like minded handles to recommend on Fridays and don’t even get me started on #SelfieSunday.

You deserve to be rewarded for all your hard work on social media. So, we’re giving away a t-shirt every week until the end of July. And we’re going to do it on Tuesday. Why? Why not? Tuesday just feels a bit left out. No one moans about it being the first day back at work/school; it’s not hump day and you’re nowhere near the end of the week yet. It feels like it needs a little something to make it special too. We’ve dubbed it #FableistsTuesday. No, it doesn’t rhyme, but we like it anyway.

And what’s not to like? Every Tuesday through July, you get the chance to win one of our kids t-shirts. All you have to do is tweet the hashtag #FableistsTuesday with a photo of the t-shirt you’re hoping to win. You can use #FableistsTuesday on Facebook too but please know that your privacy settings might prohibit us from seeing your post. You can find our current t-shirt collection with photos right here. They come in sizes 3-4, 5-6, 7-8 and 9-10.

Don’t have a kid? Your kids aren’t the right sizes for our tees? You can still play. Our tees make the absolute best gifts. They look pretty cute on dogs, too. We’ve checked.

Use your social media time to win something – we’re all about #FableistsTuesday!

Sami Viljanto’s T-Shirt Designs for The Fableists 40% Off This Week!

Sami Viljanto is a Finnish designer. The Fableists tapped him to create a collection of t-shirts for us.

These designs are all based on tattoo art. We love them and they have proved to be a very popular collection. All of our artist-designed t-shirts are numbered as they are printed as a limited print run of only 500 per design, across all sizes. They come with a passport, so that you can note the names of the kids who have owned each tee in order to pass them on with their history.

Find out more about Sami and these designs by reading our interview with him here. 

To celebrate Sami’s designs, we are putting them all on sale through Tuesday June 10th 2014. They are reduced to £10 each (from £16). These t-shirts are 100% organic cotton and certified by the Fair Wear Foundation.

Order yours today from our web site. 

Meet Anthony Peters ~ Designer and Illustrator of Some of The Fableists’ Tees

Illustrator and Designer Anthony Peters

Illustrator and Designer Anthony Peters

Anthony Peters is a UK-based illustrator and designer. He has illustrated three t-shirts for The Fableists’ launch. They will be available in limited edition soon. Anthony is represented by RARE BIRD in London.

TheFableists: Tell us a bit about your background. Where did you start? Where do you come from?

AP: I’m a council estate kid from a single parent family who got a free University Education in Fine Art and now runs a successful design and illustration business. Thanks to the way the system used to work…

My earliest creative memory is of visiting the Natural History Museum when I was 5. I got bought a fold out poster of all the dinosaurs and went home and drew them all. My mother told me I should be an artist and I guess it sank in… Though I wanted to be an archeologist before an artist!

TheFableists: What, or who, inspires your day-to-day work?

AP: I’m a Culture junkie, so inspiration comes from everywhere, old Ladybird books, Graphis annuals, record covers, music, films… But a big percentage of my inspiration comes from my family. My kids are bursting with ideas and it’s hard to compete! And many of my ideas come to me when I’m walking my dog along the East Sussex cliffs!

TheFableists: Would you say you draw everyday?

AP: I definitely make things everyday, not necessarily always with a pencil, sometimes ink, sometimes Gocco prints, screen prints but mostly stuff on the computer, sadly.

TheFableists: Where are we most likely to find your work? Is it mostly in the medium of advertising, magazine, print work or online?

AP: I’m a kind of jack-of-all-master-of-none kind of character so I have done editorial for people like GQ and New Scientist, tees for companies like 2K by Gingham, stacks of screen prints with people like Print Club London and Unlimited Editions, done some apps with School Of Happy and kids illustrations with Okido Magazine. It suits me fine to work in many different mediums as it would drive me insane to do the same thing again and again just because it was successful. I would rather try new things and fail than repeat myself and succeed.

TheFableists: What were your inspirations behind the designs you created for us?

AP: The inspirations for the designs I made come from long held beliefs I have that fit right alongside those of the Fableists.

The Factory piece is a piece of Paris 68 Student Riot style graphics given a new context. It suggests that factories shouldn’t pollute and degrade our world and that they could, in fact, be used as decent and fair working places which care about environmental concerns.

The ‘Wear Me Out’ piece is a simple statement on the fact that we seem to throw things out for the most arbitrary reasons, nothing I like more than seeing someone in a well loved and well worn item of clothing that is still going strong!

Lastly, the soldiers piece is a simple and fairly cliché statement on the fact that its better to create and share than to destroy and conquer!

TheFableists: What are your thoughts on The Fableists? Do you think there should be more people doing what we are?

AP: I feel as though so many clothing manufacturers lack transparency, and this is because their manufacturing methods are probably exploitive or environmentally damaging. It’s refreshing to see a company that has a strong moral code and ethos and puts its money where its mouth is. And so transparent from the outset!

I would love to see more companies doing this kind of thing but I fear that greed and the pursuit of ever growing profits get in the way of ethics and quality. Maybe The Fableists will have a positive influence on the children’s clothing market!

TheFableists: If you could work for anyone, who would it be? Do you have a dream client?

AP: Always a hard question for me! And it changes all the time!

In a dream it would be a collaboration with Charles and Ray Eames and Geoff Mcfetridge, Creative Direction by Paul Arden and adapted into a movie by Wes Anderson.

In the real world I would like to get into working with animators for commercials and music videos, and would like to indulge my love of music by working on sleeve art and design. Though I am teaching myself after effects so who knows, maybe I will branch out into animation myself!

TheFableists: Do you have a particular client that keeps coming back?

AP: Okido Magazine have come back time after time, and I love working with Sophie Dauvois and Maggie Li. Plus as it’s a kids magazine I get to be a hero to my kids! I also work with Print Club London a lot and Unlimited Collective, and was recently at Pick Me Up with both organisations.

TheFableists: Are there any places in the world that make you feel creative?

AP: London fills my mind with ideas and colours and energy. I worked and lived there for many years and I felt I just fed off the energy, but it can be tiresome. Now I live on the East Sussex Coast where the Downs meet the sea and this has become my geographic muse!

TheFableists: If you could change one thing about the world, what would it be?

AP: The continual pursuit of greed and power. We have been sidetracked into caring about profits, returns and low overheads. Parents are being berated for choosing to be with their children instead of working 100 hour weeks to help fight in the worldwide economic warfare; governments are calling the poor scroungers…It’s a construct, a way of squeezing down labour costs and milking even more profit out of people. People need to switch off their phones, step outside, sit on a hill in the sunshine and remember that they are here to enjoy their 80 odd years as a conscious being, not as a worker drone!

Sami Viljanto Tells us About His Designs for The Fableists’ Tees

sami

 

Helsinki, Finland native Sami Viljanto is one of the artists behind the limited edition t-shirt designs for The Fableists (see Sami’s collection here). We asked him a few questions about how these images came to be. We think that you’ll agree that Mr Viljanto is not only very talented but very, very silly.

Sami is represented for illustration work by Rare Bird London.

The Fableists > Tell us a bit about your background. Where did you start, where do you come from?

Sami > When I was six, I was captured by a two-eyed giant, who lived on top of a mountain, in a cottage made out of raccoon flavoured Digestive biscuits. The place had no television, so he made me draw imaginary Matlock stories over and over. Then one day I was able to eat myself out, but as a result I can’t stand the taste of Digestive biscuit, and haven’t eaten them ever again.

The Fableists > What or who inspires your day-to-day work?

Sami > I have a German pet fox called Heinrich, who’s been lately having a hard time finding a job – apparently because of the language barrier. So, I’ve promised to pay for his language school. It’s not entirely cheap and – between us – I must say he isn’t really showing much of progression, but what I really respect and what inspires me every day, is his courage and mental strength to keep on trying, no matter what the others say.

The Fableists > Would you say you draw every day?

Sami > I haven’t always been that wise, but I guess I’m slowly starting to learn the lesson. I try to start every morning with a cup of coffee and a page of mindless doodling. I keep on saying it’s because I want to be a better illustrator, but it’s probably just because the close-by coffee shop has such good coffees.

The Fableists > Where are we most likely to find your work? Is it mostly in the medium of advertising, magazine, print work, online or other?

Sami > I’d say 40% are editorials, 20% advertising, 20% print and 20% is so top secret even I don’t know what it consists of. Do those add up to 100%? I copy-pasted it straight from my excel sheet of statistics.

The Fableists > What were the inspirations behind the designs you created for us?

Sami > I’ve been really interested in tattoos for years, and been trying to bring something from that aesthetic to my illustrations. Since I might never be brave enough to actually start tattooing people, these Fableists designs might be the closest I’ll ever get to that. I guess the theme also represents the level of permanence that I wish our clothing and gadgets could have.

The Fableists > What’s your feeling about The Fableists? Do you think there should be more people doing what we are?

Sami > I think it’s exactly the right way to go. Actuall,y it makes me angry that it’s still a marginal choice to buy things that are made ethically and environmentally, whereas it should really be the only option available. Like those warning pictures in cigarette packs, there should be ones in your t-shirt, so you’d actually see the person who worked 16 hours a day for you to get that new jacket for 10 pounds, ‘cos you’re too lazy to wash the previous one.

The Fableists > If you could work for anyone, who would it be? Do you have a dream client?

Sami > Hmm. First one that comes to mind is Michel Gondry. I don’t really know what we would do, but he just feels like a person that would be really interesting to work with. Other than that, I like to work with whoever concentrates on the quality, not just getting it done and moving on. Oh and MacGyver! It’s so good to work with people who don’t complain about every obstacle that comes along the way, but rather just take it easy and solve the problem.

The Fableists > Do you have a particular client that keeps coming back?

Sami > I have a couple of local magazines that have been kind enough to keep commissioning me multiple times.

The Fableists > Are there any places in the world that make you feel creative?

Sami > I think what inspires me most is change. So it’s not really that much about the actual place, but the change in contrast to the previous one. Does this make any sense?

The Fableists > If you could change one thing about the world, what would it be?

Sami > I have to admit, that I wasn’t entirely honest in the first question, and must say that I regret lying to you guys straight up in the beginning. So, to change one thing, I would correct that, and like to state now, that I do still eat Digestive biscuits. Sorry about that. [It’s okay, Sami. You’re forgiven, Love The Fableists]

The Story of our Denim

Classic Straight Cut Denim Jeans

Classic Straight Cut Denim Jeans

There isn’t an exact equation that generically calculates the sustainability of an item. A rough definition says that a sustainable business operates on a triple bottom line, with profit, ethics and environmental considerations all sharing equal importance.

At The Fableists, we also think that how an item will be used and discarded are a really important factor in its sustainability. That’s why we aim to make most of our clothes so that they can be worn by both boys and girls, year round, and they won’t go out of style. They are made to be worn a lot and to be passed on. When there is no life left in them, we will take them back and make something new out of them.

Buying denim that is made as sustainably as possible is a great place to start when thinking about sustainable fashion. First of all, pretty much everyone wears denim. Jeans are so versatile and so well-loved. But mass produced jeans have a sizeable environmental footprint. It has been calculated that the amount of water used to make just one pair of basic jeans is 42 litres. Some experts calculate the amount to be much higher and Levi Strauss & Co.’s research shows that the average pair of jeans will consume about 4,000 litres of water in its lifetime. This numbers covers the cotton growing all the way through the washing.

Missy wears Classic Jeans and the Western Shirt

Missy wears Classic Jeans and the Western Shirt

It’s no secret that cotton requires huge amounts of water to grow. That is why we choose to get our cotton from farmers who work in monsoon-fed regions of India, where tonnes of rainwater is harvested to water the crops.

Another factor that makes jeans not quite so cool, is the huge amounts of toxic chemicals used to grow non-organic cotton but also to dye the fabric. Once the denim has been dyed, a lot of fast fashion brands then subject it to a series of toxic chemical baths in order to achieve the desired finish or rinse on the jeans. Chemicals used to produce artificial finish on denim include chemicals such as cadmium, lead, copper and mercury. To achieve a worn look, sandblasting is often use, which can cause tuberculosis or silicosis in workers. ‘Stone washed’ jeans are weathered using volcanic pumice stones, which break down and the pumice dust can enter the local water supply.

At The Fableists, our jeans are thick so that they’ll last and don’t need repeated washings. They are dark because they haven’t been treated by toxic chemicals. They have neat stitching and no fake wear marks. We’re sure your kids will be terrific at putting those wear marks in themselves.

Apache is wearing the Classic Jeans with Baseball Shirt and Veja shoes

Apache is wearing the Classic Jeans with Baseball Shirt and Veja shoes

The Fableists’ denim is made just for us. The cotton is certified organic by GOTS, so it is not grown with loads of poisonous insecticides. We work with a collective of small holding or marginal farmers who, by working together, have been able to negotiate fair prices for their crops, making farming sustainable in their region. The collective have also educated the individual farmers on water wastage, storage and efficient organic farming methods. The factories we use also employ a closed loop system for their dying so that dye won’t seep in to the surrounding ecosystem. Our factories use a reverse osmosis system to purify the water so that it can be re-used. The majority of the process water is recycled. Our dye house also uses rice husk, a waste product from the processing of rice, to generate steam. They do not burn fossil fuels.

The Fableists recommends reducing the amount you wash your denim items. This can be tricky with kids but stains and marks can often be spot cleaned with a cloth and some soapy water. If odours develop, try putting jeans in the freezer, which kills the bacteria that cause the odour, or hang them in the bathroom while you have a shower. The steam will take out wrinkles and odours.

Obviously, kids can be tough on their clothes and when they’ve been crawling through mud and grime, there is nothing to be done but put them in the washer. When the clothes have reached their limits, then be sure to wash in cold water and hang dry.

If a hole develops in the jeans, they can be patched, or cut down in to shorts. Don’t just throw them away! Send them back to us and we’ll give you a discount off your next purchase.

We know you’ll love our jeans. They are cut extra-long to leave room for your little punk to grow in to them. They look just as great with a big turn up! They look cool on girls and boys and are adorable on the littler ones. They also feature an elasticated inner belt on the waist to cinch up and let out as required.LR0036_SR_Fableist_SEPT2013_0813_TheFableists_0280

Hand Me Downs are Totally Awesome!

Seriously? These outfits were never bought new. They were just passed on and on and on...

Seriously? These outfits were never bought new. They were just passed on and on and on… They may even be antiques. After all, they look like they date from 18th century Bavaria and American Pioneer times. But, man – I loved that dress!

A quick search for ‘hand me down’ turns up all sorts of negative connotations: ‘cheap’, ‘shabby’, ‘used’, ‘no good’.

What?

Do you remember when all kids’ clothes were passed around? Raise your hand if you wore the same outfits as your brothers, sisters, cousins, neighbours…? Second hand clothes were not something to be sneered at – you eagerly awaited your turn! As a child, my favourite clothes were the ones that had belonged to my older (and therefore terrifically cool) cousins. I loved getting their clothes and I wore them with pride and when I was done, they went to my brother and my younger cousins. We didn’t call them ‘vintage’ and yet no one turned down their noses at them. It was just what you did and it was the way it had worked since human beings had first covered themselves. We didn’t waste things. Everyone did it – regardless of their background or bank account.

Exactly how, when and why this changed is the topic of endless research and essays. Suffice it to say that somewhere along the way, we started spending our money less wisely, on lesser quality goods. Suddenly everything we bought was made on distant shores so that it could be produced on the cheap (a topic for another day) and we were clamouring for more and more. Our wardrobes and drawers started to overflow and most of the stuff didn’t even get worn. Our consuming is now out of control and most of us have the debt load to prove it. We’re teaching our kids to be bad consumers. And they are missing out on an essential childhood experience. Hand me downs are part of being a kid.

One of the most important things to us at The Fableists, is to make clothes that can be passed on from one child to another. To that end, we’ve designed the majority of our clothes to be worn by both girls and boys. They are made of 100% organic cotton using natural dyes that aren’t polluting the planet (and no chemicals will seep in through your child’s skin, either). They are made of thick materials so that they’ll last. If you wash them in cold water and hang them up, they’ll last longer (and you won’t have to iron them – result!). We want you to buy less of our clothes and wear them more and wear them longer.

So think of buying from The Fableists as an investment in ‘future vintage’. Think of how excited future kids will be when our clothes are handed down to them!

A Little Bit About Our Sizing

The measurements of our straight cut denim jeans

The measurements of our straight cut denim jeans

We know that all kids come in different shapes and sizes and it’s hard to fit all kids in to a standard size set. Our sizing is based on generous standard sizing. We’ve added a bit of extra length to our jeans and some longer sleeves on our tops so that they can be rolled up. This way they will last longer on your child but also fit those kids who have had a recent growth spurt.

To make it easier to decide with size you need from The Fableists, we’ve added the measurements of each garment to its page on our web site. You’ll find the chart (example pictured above) under the garment’s product images. Don’t be afraid to get the measuring tape out – it will only take a minute to check for the correct size. If you have a 10 year old who is tall for their age, it’s worth measuring because they might fit our clothes – we’ve had even adult women wearing our tops!

To help with adjusting to the right size, our denim skirt and jeans are both equipped with an elasticated inner waist that can easily cinch a waist a several centimetres.

If you have any questions about the sizing, please do not hesitate to get in touch and we can help you out.

The Fableists

Brand New Items in Stock at The Fableists

Ta-Dah!

Ta-Dah!

It’s been a busy couple of weeks since our launch. We launched with thirteen artist-designed t-shirts on October 29. They have been popular with kids and grown ups alike. We even have a number of adults now roaming around in 9-10 (or smaller!) tees. All of the amazing designs are 100% organic products in accordance with the Global Organic Textile Standard (GOTS). They are produced from Indian Cotton, and certified by the Control Union and Soil Association. They have a 90% reduced Carbon Footprint (CO2e) according to the BSI PAS2050 and are certified by the Carbon Trust. The conditions of ethical trade and justice for workers have been audited by the Fair Wear Foundation.

Classic Cut Straight Leg Jeans - Fresh off the boat!

Classic Cut Straight Leg Jeans – Fresh off the boat!

We are very excited to announce that we now have most of our first collection in stock. The denim on the skirt and jeans is dark and heavy – perfect for taking all your little punks can throw at them. They are made for boys and girls and will stand the test of time to be worn by multiple kids. The sizing is generous in both items and each has an elasticated inner waist to allow for growth and accommodate all shapes. The jeans are built a little extra long because we love them with a big turn-up. You can hem them or roll them up but they will allow for that next, inevitable growth spurt.

Classic Straight Cut Denim Jeans

Classic Straight Cut Denim Jeans

Denim Skirt

Denim Skirt

We also have two ultra-soft and versatile tops:

Our classic Breton features blue and white stripes on a fine, organic jersey cotton.
The Baseball Tee is an essential in any wardrobe. With its red sleeves, it provides a great pop of colour on its own, or under dungarees or a sleeveless dress.

Baseball Top

Baseball Top

Breton Top

Breton Top

Finally, our Western Shirt is in stock. Its mother of pearl buttons and classic western styling are ultra-sharp for a smart look that still works hard to keep up with #wildtime.

Western Shirt

Western Shirt

All of these new items are manufactured in India using certified organic cotton. The fabrics are made especially for The Fableists to our specifications and the cotton is grown, woven and dyed by a collective of organic farmers. You can read our interview with Ayan Banerjee, CEO of Chetna Organic here (http://thefableists.com/blog/may-we-introduce-indian-organic-farming-collective-chetna-organic/).

The new items are all 100% organic products in accordance with the Global Organic Textile Standard (GOTS). They are also certified by Fairtrade-USA standards, FLOCERT (FLO ID 4512) and SAAS Accredited as SA-8000:2008

You can pre-order the Smock Top, Smock Dress and Chore Coat, which will be here in two weeks.

Check these items out in our web shop today and get them in time for Christmas!