What is muka kids?
muka kids is a social enterprise, whose mission is to empower those who make AND those who wear ethical clothing (and those who want to wear it!), to end the harm done to people and the environment by the clothing industry.
They have four goals:
- Make it really easy for everyone buy ethical and sustainable clothing.
- Empower women cotton farmers in India with the means to escape poverty and improve their position in their community, by providing them with small loans (microloans) to start and expand their own small businesses (learn more about the woman).
- Improve the sustainability (reduce the environmental footprint) created by unsustainable manufacture and limited/single use approach to clothing.
- Empower clothing makers to grow their ethical and sustainable products (clothing lines and business practices).
Part of their plan is to sell used ethically accredited children’s clothing.
They recently published a list of clothing companies they love, who are working in line with their goals and The Fableists made the cut! See the full article here.
At left, our This is a Flag tee, buy it here and at centre the Baseball top, which you can find here.
Little Flea has just released their third issue. It’s packed with great articles, ideas and fashion for kids. The Fableists are honoured to have been included in a couple of the shoots. You can read the whole issue here.
Top left, centre, our You Are What you Wear Tee, available here. Also in bottom right.
At left as well as below, left, our Dress Good tee, available here
The Breton top. Find it here.
At right, our dark denim jeans. Buy them here (they are THE BEST!!)
Thanks very much to Anna and Little Flea!
Our super cute dark denim jean skirt. Find it here.
Not on the High Street has created some television adverts with loads of brilliant ideas for celebrating Mother’s Day this March 15th (in the UK, anyway!). Look closely and you will spot The Fableists gorgeous Breton Top.
In ‘Tasteful Tea Party’, it’s on the little boy who runs in and out of the scene.
And in ‘The Secret Garden’, the gardener herself wears it.
Don’t forget Mother’s Day on March 15th and while you’re at it, pick up one of our Bretons for your Fableists. They are made from organic cotton and ethically and sustainably produced. And they’re unisex to help you to pass on the top when one child has outgrown it!
Yesterday we shared an article from The Telegraph online that listed The Fableists as one of the top ethical children’s brands. To be mentioned in the same article as Katharine Hamnett is a huge honour and we are delighted to have made this list.
You can read the article online here.
The Fableists are listed amongst the top ethical children’s clothes today by the Telegraph. We are feeling rather pleased! Thank you very much to the Telegraph. You can read the article here.
Check out some of the other fabulous press The Fableists have received on our press page. While you’re at it, a little reminder that our January 50% off sale ends tomorrow, January 31st, so our entirel collection is half price!
Fableists: We need your help! Our animated film, voiced by Jennifer Saunders, is in the running to feature in the next issue of The Drum Creative Showcase. In order for The Fableists to edge in there, we need your votes!
Please can you click on the link below and click the ‘LIKE’ button under our film – The Epic Thread. Thanks – and finger crossed!!!
Little Flea features “Beautiful Things for Little People” and it launched online at the end of August. It’s a great place to find fashion, toys, gifts, decor & travel ideas for children. In addition to their web site, owner Anna Cascarina has launched a digital publication, which you can view here.
The Fableists clothes were included in so many wonderful shots, that we wanted to share them with you. You can buy all items on our web site at www.TheFableists.com.
All photos courtesy of Little Flea.
Have a look and don’t forget to check out the magazine!
Baseball tee and dark denim jeans
Jeans and Chore Coat
T-Shirts, including Make Art Not War
…and a close up!
Make Art Not War tee
Graphic Design Feature featuring our Happy Factory tee
…and a close up!
Denim Skirt and Breton, Jeans and Western shirt
Happy Factory Tee (left)
Following the release of our animated short ‘The Epic Thread’ (which you can view here), The Mill published this interview with Matt.
The Fableists range is effortlessly cool but also has to incorporate an element of practicality – what are the challenges in designing for children?
We have never really thought about kids differently. Firstly, we believe kids like clothes (we have four so have some experience!) – but not fussy stuff. Our stuff allows kids to be kids. The concept of The Fableists’ wardrobe is that you can wear the clothes in the city, in the park, by the sea, up a tree, or to Sunday lunch at grandma’s…
Read the full interview at The Mill’s blog site.