Muka Kids Includes The Fableists in their ‘LOVE’ List!


What is muka kids?

muka kids is a social enterprise, whose mission is to empower those who make AND those who wear ethical clothing (and those who want to wear it!), to end the harm done to people and the environment by the clothing industry.

They have four goals:

  1. Make it really easy for everyone buy ethical and sustainable clothing.
  2. Empower women cotton farmers in India with the means to escape poverty and improve their position in their community, by providing them with small loans (microloans) to start and expand their own small businesses (learn more about the woman).
  3. Improve the sustainability (reduce the environmental footprint) created by unsustainable manufacture and limited/single use approach to clothing.
  4. Empower clothing makers to grow their ethical and sustainable products (clothing lines and business practices).

Part of their plan is to sell used ethically accredited children’s clothing.

about muka

They recently published a list of clothing companies they love, who are working in line with their goals and The Fableists made the cut! See the full article here.

The Fableists in Little Flea’s Latest Issue

Little Flea Spring 1

At left, our This is a Flag tee, buy it here and at centre the Baseball top, which you can find here.

Little Flea has just released their third issue. It’s packed with great articles, ideas and fashion for kids. The Fableists are honoured to have been included in a couple of the shoots. You can read the whole issue here. 

Little Flea Spring 2

Top left, centre, our You Are What you Wear Tee, available here. Also in bottom right.

Little Flea Spring 3

At left as well as below, left, our Dress Good tee, available here

Little Flea Spring 4

Little Flea Spring 5

The Breton top. Find it here.

Little Flea Spring 6

At right, our dark denim jeans. Buy them here (they are THE BEST!!)

Thanks very much to Anna and Little Flea!

Little Flea Spring 7

Our super cute dark denim jean skirt. Find it here.


‘Not On The High Street’ to Surprise Mum on March 15th (and spot our Breton in the adverts!!)

Not on the High Street has created some television adverts with loads of brilliant ideas for celebrating Mother’s Day this March 15th (in the UK, anyway!). Look closely and you will spot The Fableists gorgeous Breton Top.

In ‘Tasteful Tea Party’, it’s on the little boy who runs in and out of the scene.

And in ‘The Secret Garden’, the gardener herself wears it.

Don’t forget Mother’s Day on March 15th and while you’re at it, pick up one of our Bretons for your Fableists. They are made from organic cotton and ethically and sustainably produced. And they’re unisex to help you to pass on the top when one child has outgrown it!

breton top on amelie

The Fableists Named ‘Best Ethical Children’s Clothes’ By The Telegraph



The Fableists are listed amongst the top ethical children’s clothes today by the Telegraph. We are feeling rather pleased! Thank you very much to the Telegraph. You can read the article here. 

Check out some of the other fabulous press The Fableists have received on our press page. While you’re at it, a little reminder that our January 50% off sale ends tomorrow, January 31st, so our entirel collection is half price!

Fableists: We Need Your Help. Please Vote for Our Film!

The Epic thread 2

Fableists: We need your help! Our animated film, voiced by Jennifer Saunders, is in the running to feature in the next issue of The Drum Creative Showcase. In order for The Fableists to edge in there, we need your votes!

Please can you click on the link below and click the ‘LIKE’ button under our film – The Epic Thread. Thanks – and finger crossed!!!

The Fableists in Little Flea Magazine

liuttle fleaLittle Flea features “Beautiful Things for Little People” and it launched online at the end of August. It’s a great place to find fashion, toys, gifts, decor & travel ideas for children. In addition to their web site, owner Anna Cascarina has launched a digital publication, which you can view here. 

Little flea cover

The Fableists clothes were included in so many wonderful shots, that we wanted to share them with you. You can buy all items on our web site at

All photos courtesy of Little Flea.

Have a look and don’t forget to check out the magazine!

Baseball tee and dark denim jeans

Baseball tee and dark denim jeans

Denim Skirt

Denim Skirt

Smock Dress

Smock Dress

Jeans and Chore Coat

Jeans and Chore Coat

Chore Coat

Chore Coat

T-Shirts, including Make Art Not War

T-Shirts, including Make Art Not War

...and a close up!

…and a close up!

Make Art Not War tee

Make Art Not War tee

Recycle tee

Recycle tee

Graphic Design Feature featuring our Happy Factory tee

Graphic Design Feature featuring our Happy Factory tee

...and a close up!

…and a close up!

Denim Skirt, Jeans and Western shirt

Denim Skirt and Breton, Jeans and Western shirt

Happy Factory Tee (left)

Happy Factory Tee (left)



An Interview with Fableists Founder Matt Cooper

mattFollowing the release of our animated short ‘The Epic Thread’ (which you can view here), The Mill published this interview with Matt.

Screen Shot 2014-09-05 at 10.13.53[8]


The Fableists range is effortlessly cool but also has to incorporate an element of practicality – what are the challenges in designing for children? 

We have never really thought about kids differently. Firstly, we believe kids like clothes (we have four so have some experience!) – but not fussy stuff. Our stuff allows kids to be kids. The concept of The Fableists’ wardrobe is that you can wear the clothes in the city, in the park, by the sea, up a tree, or to Sunday lunch at grandma’s…

Read the full interview at The Mill’s blog site. 

See What the Press Have Been Saying About The Fableists

sunday times kate cover


The Fableists have enjoyed some high profile press coverage, since our launch. And there is much more to come very soon! Click on the links before to see what the press have been saying about our beautiful sustainably made clothes for kids. If you know of any other places where The Fableists have been featured, please email them to us at

Angels & Urchins

baby&me Magazine

Bambino Goodies

BBC Radio Scotland’s ‘The Culture Studio’ 


Boys Be Cool

CWB Magazine

Co Create (Fast Company)

the cool heads

the cool heads ‘Finn’ review

Creative Review

Cute Munchkins

Dalhousie University Alumni Magazine

David Reviews

Digital Arts Online

The Drum

Eco Fashion Talk


March 2014 Edition of ELLE Magazine UK

Elle UK Online

Elle UK Online 2

Fashion Monitor

Fashion Stylist

Fashion United

get addicted to…

Global Cool

The Green Familia


Irie Daily

Junior Style

KID Fashion Blog

Land of Nord

Little Black Book Your Shot

Little Black Book

Little Style Book

Mail Online

Maison Bentley Style

Marketing Magazine

Metro UK

MilK Magazine

Mind the Cashmere

Mind the Cashmere 2

Mind the Cashmere Boho Beautiful

The Mini Post

The Mini Post Summer Suitcase

Mummy Karma

Practical Baby Products



Soho SoHo

Style Cartel

Sudacrem Blog

Sunday Times Style Magazine

Sustaina Blog

The Telegraph Magazine

Wild Magazine