So, you know how we’re always banging on about how well made our clothes are? How they’re made tough and built to last? Ready for any action your children can throw their way?
Last week we received the photo above; our Western Shirt – one year on. As you can see, it looks slightly different to the original (below)
It’s faded and has a few tears but it still looks awesome!
This well-worn shirt is the one that was given to skateboarding prodigy Finn, who appeared in our brand film.
It has been put through some serious wear and has come out looking great. It’s still one of his favourites, so we’ve sent him a new one. We’re looking forward to seeing what he does with the next one!
Order one here and let us know what you get up to in yours!
Our wonderful film ‘The Epic Thread’, animated by Mill Film and voiced by the inimitable Jennifer Saunders has gone and won its animated self a Silver at the annual Creative Circle Awards!
We are thrilled that this film has been so well received and that the creative talents at The Mill have produced this beautiful film for us. To celebrate this big win, we are offering 50% off our entire collection of sustainably made children’s clothing. Just use the code circle in the shopping cart to take advantage of this offer, running all week.
The accolades keep rolling in for our beautiful film “Finn: Kids Don’t Belong in Factories”. It has been selected as the ‘Best Film Idea’ at the Australian International Fashion Film Festival.
To read our interview with director Olivier Venturini, click here.
Director : Olivier Venturini
Production Company : Great Guns Ltd.
DOP : Steve Annis
Exec. Producer : Laura Gregory
Producer : Tim Francis
Editor : James Demetriou
Post Production : Electric Theatre Collective
Colourist : Houman Abdallah
Flame Op : Taran Spear / Dave Birkill
Post Producer : Dafydd Upsdell
Music : ‘Hope/Grace’ by Delta Mainline
Camera & Grip Equipment : Take 2 Films
Additional thanks to:
Kevin Martin, Rick Lewis, Sarah Rollason, Thomas Barber, Ed Sinclair, Jayson Hunte, Mark Yeshin, Sam Masters, Adrian Hirons and Chris Grey.
‘Finn: Kids Don’t Belong in Factories’ has been selected as a finalist at the London International Awards for Cinematography for Great Guns in the TV/Cinema/Online Film – Production & Post-Production category.
The LIA Awards are an international awards programme that recognise excellence in advertising. They have been running since 1986 and award creativity and the power of ideas in all forms of advertising.
Not to be outdone, ‘The Epic Thread’ has also earned a shortlist spot at the Ciclope Festival.
Ciclope is an international festival of craft in the moving image and takes place this week in Berlin. The event focuses on the execution of the ideas and awards in categories around the making of the film.
‘The Epic Thread has earned The Mill a finalist spot in the 2D Animation category.
Well done and thank you to all of the companies who have worked on these two magnificent film.
Our film ‘Finn: Kids Don’t Belong in Factories’ has been selected for the programme of the Australian International Fashion Film Festival.
AIFFF is about bringing together the passion and unique art form of film and fashion incorporated into the one, showcasing short films, documentaries, backstage and behind the scenes from fashion shows from around the globe over two nights. With features by fashion designers, film directors and artists who have created films within the fashion sector.
Submission are open to fashion brands, labels, companies, designers, film schools, within the fashion, art and creative sector, sourcing a number of unique and never before seen films to present at AIFFF14.
The programme has not yet been announced but stay tuned and we’ll update you as soon as we know!
The Fableists’ ‘The Epic Thread’ takes us on a journey. Our young heroine finds a thread on her t-shirt. Curious to discover where, how and by whom her t-shirt was made, she sets off – with her trusty best friend – on a quest to find out the whole story of the garment. Like the protagonist in our film, we were curious about the provenance of the clothes that we were buying for our children. Our research into the fashion and garment industry turned us off buying from big, fast fashion brands and we decided to launch our own collection of sustainably made children’s clothes – The Fableists.
We make sure that there is no child or slave labour used to make The Fableists clothes. Our factories have attained ethical and eco accreditation and we have visited and inspected them ourselves. The cotton we use is certified organic and grown by a collective of marginal farmers. We use natural dyes and take steps to reduce our carbon footprint. If you buy clothes from The Fableists, you can know that they do not contain any harmful chemicals and that you are helping to break the cycle of kids making clothes for other kids.
Credits:
Creative Agency: Brothers and Sisters
Creatives: Jack Kerruish & Josh Pearce, Brothers and Sisters
Production Company: The Mill
Animation/Director: Kwok Fung Lam & Ivo Sousa, The Mill
Sound: Smith & Elms, Eclectic
Voice Over: Jennifer Saunders
The official press release is below:
Sustainable kids clothing company, The Fableists, unveil the 2nd film in their series, which is to be seeded and distributed online. ‘The Epic Thread’ is a collaboration between creative agency Brothers and Sisters, The Mill and Eclectic with a voiceover from highly acclaimed comedian Jennifer Saunders.
The thought provoking animation features a fearless young girl and her pet pug Tony, who follow a piece of thread on the girl’s t-shirt. The thread takes them on an adventure through the life of the clothing, starting from her bedroom and ending up at the very farm where the cotton was grown.
Created by Brothers and Sisters, the animation was directed by Kwok Fung Lam and Ivo Sousa from The Mill. The film is accompanied by a unique music track composed by Smith & Elms at Eclectic.
Eclectic’s Simon Elms says “I think that the challenge here was to create something that whilst retaining some sort of child like innocence, also had bags of attitude – a sonic reflection of the visuals.”
The Fableists is one of the only sustainable clothing companies for kids in the UK and was born out of a genuine passion to change the way in which kids clothes are produced. With so many clothes being made under illegal conditions in factories, the film is a call to arms to make us think about where clothes come from.
The brand has a simple mission – to break the cycle of kids making clothes for kids. Their range is fully sustainable, ethical and built to last and their designs are both cool and timeless.
‘’This animated spot is created by a melting pot of the UK’s foremost talent. It’s a great fantasy piece that takes us back to those fantastic books we read as kids and now read to our kids. Brothers and Sisters working with The Mill and Eclectic have delivered something totally original, that tells the story of the clothes, whilst creating a great young heroine” Matt Cooper, founder of The Fableists.
Andy Fowler, Founder and ECD of Brothers and Sisters adds “A director whose opinion I respect watched this film lately and said he thought it was the best combination of music and picture he’d seen for ages. I’ll take that. It’s not often you get to make something this pure and uncompromised. It’s been a privilege working with artists as talented as Ivo and Kwok and Simon and Colin at Eclectic.”
Kwok Fung Lam and Ivo Sousa, Mill+ Animation Directors add that “This was a one of a kind project, which we all really enjoyed being a part of, and we are incredibly proud of the final result. This project offered a fantastic level of creative freedom, and it was a pleasure to work with The Fableists founders and Brothers and Sisters to create such a fun and memorable film. We gathered as much inspirational material as possible, from character look and graphical compositions, to colour and texture. This was followed by a real hands on approach creating character designs, mood boards, style frames, storyboards and animatics, all contributing to the final look and feel, which perfectly accompanies the narrative.”
BACKGROUND:
The Fableists: utilitarian-cool sustainable clothing for kids aged 4 to 10 years. Last year celebrated the launch of a visionary new label born from British talent, including leading artists, designers, production companies, an ad agency and an entrepreneur’s dream. Creative agency Brothers and Sisters, the multiple award winning global production company Great Guns, Oscar winning The Mill, D&AD nominated director Olivier Venturini and international gallery favourite photographer Sam Robinson have collaborated on creative projects for The Fableists. Plus respected artists and designers including Michael Arnold, Steve Scott, Crispin Finn and Greg Abbott were invited to design t-shirts for the collection. The new children’s brand is a mix of timeless, unisex and ultra-stylish clothes, built to last with solid ethical roots all made for a new generation of clued up consumers who want to buy differently. The label represents a move away from mass-produced fashion manufactured under sinister conditions and laden with chemicals.
Andy Fowler, Founder and ECD of Brothers and Sisters: “Making a change in the way consumers shop and perceive clothes in terms of buying, using and disposing of them, will make a huge difference to family health, the lives of others, the planet and will help to create a positive movement. But we are also adamant that our clothes look the business. The creative potential is huge.”
“Like so many people, we were concerned with the growing throw-away fashion trend that led to such tragedies as the Rana Plaza collapse last spring,” says The Fableists founder and entrepreneur Matt Cooper. “When we searched for great looking clothes whose provenance we could trace for our own kids, we couldn’t find what we were after. We created The Fableists to meet our own needs and those of our friends and colleagues in the creative industries.”
The Fableists’ first film, ‘Finn’, directed by Olivier Venturini through Great Guns has been selected to appear at the London Fashion Film Festival.
View ‘Finn’ here:
The London Fashion Film Festival is – in their own words – dedicated to celebrating the combined arts of film and fashion in one of the most important centres of fashion in the world, London. The Festival provides the opportunity to take a look at the subject in a variety of ways from documentaries, films about fashion, fashion shorts and films which have been influenced by fashion as well as films which have had an impact on the fashion industry itself.
The Festival was set up in 2013 by professionals from within the film and fashion industries to provide an opportunity to bring together the best and brightest of both industries to showcase creative talent, both locally and overseas. Working with up and coming filmmakers and artists as well as industry professionals, this in an opportunity to enjoy and celebrate fashion in film and get together with likeminded individuals for a fantastic programme of events.
Each year the London Fashion Film Festival host a variety of screenings centred on the subject of fashion and film, giving Londoners, film and fashion enthusiasts the chance to watch a number of iconic movies in the heart of the capital. As well as the main Festival, there will be a number of warm up events leading up to the Festival and the opportunity to take part in master classes and discussions with some of the industry’s most well-known names and faces.
The venue is The Aubin Cinema, 64 to 66 Redchurch Street, Shoreditch, London, E2 7DP
If you are interested in booking tickets, please visit www.lfff.co.uk
Multi award-winning, global visual effects company The Mill have collaborated with advertising agency Brothers and Sisters to create a stunning short film for The Fableists called The Epic Thread.
The Epic Thread is premiering with a screening on September 17th and we will be posting it on September 18th, so please stay tuned.
The Fableists, Brothers and Sisters and Great Guns, with the amazing support of leading creative companies across London, unveil their first film for their kids clothing label The Fableists.
The moving film, a collaboration between Brothers and Sisters, Great Guns, Jungle and D&AD nominated director Olivier Venturini, features Finn, a fearless young London boy escaping to an urban jungle on his skateboard. The 2 minute brand film is the first in an unprecedented, ambitious series of films documenting extraordinary kids around the world – kids with a gift, kids with drive, kids with ambition, kids who have overcome adversity. Other collaborators included the cutting edge visual effects company Electric Theatre Collective and the Edinburgh based psychedelic rock band Delta Mainline.
“The film is a childhood fantasy and a melting pot of the UK’s foremost talent. The joint venture reflects how innovative, entrepreneurial agencies are prepared to invest in brands, not just work for them, allowing all involved to learn as a brand owner, not just supplier. An experience that can only enrich all involved.” Matt Cooper, founder and entrepreneur of The Fableists.
“This is a unique collaboration between top London creative talent from advertising, film and design coming together to launch a new sustainable brand. This is the first of many collaborations for Brothers and Sisters.” Andy Fowler, Founder and ECD of Brothers and Sisters.
Olivier Venturing, out of Great Guns, has directed spots including the D&AD nominated ‘Dressed to Kill’ for Wallis, Adidas, Playstation, BBC, Coca Cola, Cartier, BMW and many others. “Matt and Andy wanted something that reflected the positivity, yet rebellious stance of the brand. It was a very pleasurable process throughout, sitting down with top players, with none of the politics I am accustomed to. The idea of portraying kids embodying the brand’s core values came in the early stages and stuck. Matt and Andy were keen to film the first one of these ads in London where the brand was born. We were straight away impressed by Finn’s skills and attitude, he’s incredibly brave and sweet, and he loves to break the rules. He is also enormously driven. A great first Fableist.” Olivier Venturini.
The ad goes live this week across the Viral Ad Network. The children’s brand is a mix of timeless, unisex and ultra-stylish clothes, built to last with solid ethical roots all made for a new generation of clued up consumers who want to buy differently. The label represents a move away from mass-produced fashion manufactured under sinister conditions and laden with chemicals.
“Like so many people, we were concerned with the growing throw-away fashion trend that led to such tragedies as the Rana Plaza collapse last spring,” says The Fableists founder and entrepreneur Matt Cooper. “When we searched for great looking clothes whose provenance we could trace for our own kids, we couldn’t find what we were after. We created The Fableists to meet our own needs and those of our friends and colleagues in the creative industries.”
Olivier Venturini concludes: “The Fableists are a label with a vision, I’m thrilled to be part of the collaboration.”
‘FINN’ Credit List
Skateboarder : Finnian Rocillo-Martin
Agency : Brothers and Sisters
Director : Olivier Venturini
Production Company : Great Guns Ltd.
DOP : Steve Annis
Exec. Producer : Laura Gregory
Producer : Tim Francis
Editor : James Demetriou
Post Production : Electric Theatre Collective
Colourist : Houman Abdallah
Flame Op : Taran Spear / Dave Birkill
Post Producer : Dafydd Upsdell
Music : ‘Hope/Grace’ by Delta Mainline
Camera & Grip Equipment : Take 2 Films
Additional thanks to:
Kevin Martin, Rick Lewis, Sarah Rollason, Thomas Barber, Ed Sinclair, Jayson Hunte, Mark Yeshin, Sam Masters, Adrian Hirons and Chris Grey.
![Screen Shot 2014-09-05 at 10.13.20[8]](https://thefableists.files.wordpress.com/2014/09/screen-shot-2014-09-05-at-10-13-208.png)
![Screen Shot 2014-09-05 at 10.13.53[8]](https://thefableists.files.wordpress.com/2014/09/screen-shot-2014-09-05-at-10-13-538.png)
TheFableists 