My name is Daf and it’s my turn to say hello and tell you a little bit about myself.
I began my career in the media industry way back in 2000 when I started working as a runner at The Mill post production house in London. Since then, I’ve worked for numerous companies and, over time, have made amazing contacts and lifelong friendships and to this day still can’t believe some of the things I have been lucky enough to be a part of and somehow still call work.
My involvement with The Fableists began down the pub whilst enjoying a pint – on this occasion with the one and only Matt Cooper. I can honestly say the job I had at the time was not very fulfilling and I was just going through the motions of getting up and going to work and not really thinking about what I really wanted to to do with my life going forward. I had always dived in and out of setting up small companies in an effort to make some money on the side but nothing really had ever taken off and (once again) I found myself sitting in the sunshine with Matt introducing him to yet another one of my “Derrick Trotter” business-type ideas. When I had finished (and after the signature Matt Cooper laugh), he took a deep breath, bought me another pint and said he wanted to tell me about something he had been putting together with Sarah, his wife – something they both thought was really going to make a difference.
Over the course of the next 30 minutes, Matt explained to me his ideas, the concept of The Fableists, the clothes they had designed and, more importantly, what he wanted the company to represent. As I listened to Matt (and got two more pints) I was blown away by how much work and time he had put into the idea and I couldn’t help but get caught up in his excitement and it was there and then I pretty much said that I wanted to be a part of The Fableists and get involved in the story.
So, as the months passed and as the Fableists grew, the more I personally got to understand the importance of what it meant to be an ethical and sustainable business and how important it was for us to position ourselves in this way. On a personal leveI I learnt about what it was to try and live within the sustainable boundaries of buying items such as clothes and food and as time has gone on I’ve realised it’s a very simple and fulfilling process to go through. Yes, I was fortunate to have Matt and Sarah point me in the right direction of where to buy clothes, for example, and why some companies were better than others but now I feel that if someone were to ask me how they would go about being sustainable, I think I am in a pretty good position to help them out through what I have learnt.
You see, that’s why I became a Fableist! If I can help someone understand and embrace sustainability in their life and they, in turn, pass this information onto others, then think of the potential as the story grows from person to person.
The simple truth of the matter is that we, The Fableists, are a company who strive to make amazing kids clothes that are bought because people think our clothes are cool, look amazing and built to last. The fact that we are embracing sustainability at the same time is our way of showing that all of this can be done whilst maintaing the highest possible environmental, social and ethical standards.
I love being a Fableist and I think you will too.