JoJo Maman Bebe’s #MotherToAnother Initiative Final Push


On February 3rd, JoJo Maman Bebe, with the help of Hubbub, launched the ‘From a Mother to Another’ campaign in support of Barnardo’s work with vulnerable families across the UK.

The campaign aims to collect unwanted children’s clothing, package it up according to size and gender, and re-distribute it to children through Barnardo’s family centres. So far, over 2,000 beautiful packages and have been made up through this campaign.

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Highlights so far include a formidable troop of knitters in Cardiff delivering dozens of gorgeous hand-knits to their local JoJo store, the donation of a Stella McCartney all-in-one and Organic Zoo gifting 300 pieces of funky organic hand-me-downs.

The initiative has received widespread social media support, captured here on the online Storify Feed:

This campaign comes to an end on Mother’s Day, March 15th and JoJo Maman Bebe is aiming for 50,000 pieces of clothing, so Mothers: get your friends together and gather up as many of your beautiful old hand me downs as you can part with to take to your local shop. To find your nearest shop, search here. For more on the campaign, and lists of what you can and cannot donate, read here.

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