April 22 2014: Make Your #EarthDay Pledge a #FashionPledge

Earth Day began in April 1970 and it is widely credited with kick-starting the modern environmental movement. It led to the passing and implementation of environmental laws. It also led to the creation of one of the most universal environmental icons, the recycling symbol, which is now a part of our daily life. The Earth Day Network (EDN) now works with over 22,000 organisations in over 190 countries to “broaden, diversify and mobilize the environmental movement”. More than 1 billion people now participate in Earth Day activities each year, all over the world, making it the largest civic observance on the planet.

At The Fableists we aim to make our clothes without drawing on the Earth’s resources. The cotton we use is organically grown and relies on rainwater from India’s monsoon. The dyes we use are chemical free and also applied in a closed-loop system which purifies the water so that it can be recycled. It is not leached in to the local ecosystem. We use a number of factories that employ renewable energy sources such as wind farms and the burning of rice husks rather than fossil fuels. We are committed to achieving our eco credentials.

So, what will you do today to celebrate #EarthDay?

Earth Day Network is asking you to take a ‘Pledge of Green’, from eating less meat, to starting to compost, to reducing your energy consumption. They aim to reach 2 billion pledges (they are currently over 1 billion), so take a look at their campaigns.

This week also marks the one year anniversary of the Rana Plaza building collapse in Bangladesh, where over 1,100 people were killed in the name of fast fashion. But there are thousands more victims of this terrible disaster where garment workers toiled in un-safe conditions and were unable to escape when fire raged through the building. The victims include the injured, disabled, widowed, orphaned and those left destitute. The Earth is also a victim of these sweatshops, which cut costs at every corner. These are the victims of the way that we all buy fashion.

On this Earth Day, TheFableists would like you to pledge to change to the way that you buy your clothes – from today forward. Find out where your clothes are made before you buy them. Make a commitment to buying clothes that are sweatshop-free and produced according to ethical and environmental standards. We don’t want to see rivers turned blue with toxic dyes or land filled with discarded articles of clothing. Teach your children that they need to consider where and how an item was made before they buy. Tell us about your pledge with the hashtag #FashionPledge.

Rana Plaza is just one of many such disasters to claim victims in the name of fashion. Let’s make sure that it is the last.

Please support our Kickstarter campaign for a new range of Kids eco and ethical clothing here.

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