Laura Gregory of Great Guns
Great Guns is a global production company, with its headquarters in London. They have a solid reputation for reliability, creative solutions and great production values. Founder, Laura Gregory talks to The Fableists about their involvement in the launch of our brand.
The Fableists > Great Guns has been called the only truly global production company. Where do you have offices?
Laura > We are based in London, Los Angeles, Singapore, Hamburg, Prague, Shanghai, Bangkok and Mumbai.
The Fableists > How did you get your start in the production industry?
Laura > I was a receptionist in a small production company. I was such a crap typist – they promoted me to sales.
The Fableists > Do you mostly win work through an advertising agency? Or via the client directly?
Laura > 80% is with agency partners and 20% with companies who have in-house marketing departments.
The Fableists > How do you select the directors that Great Guns represents?
Laura > Talent. The hardest job for a production house is to support new talent. We’ve always been known to find amazing new talent. There are a few other companies of note who I respect for their incredible eye to spot talent: James Studholme at Blink and Jonathon Ker at Paydirt USA, for example. It’s a tough, and sometimes thankless task to put a young director on the map. Take Ilya Naishuller, whose NEFT Vodka piece got him into the Saatchi New Directors Showcase. Now it will take an agency and client with some balls to use him. It’s not a surprise that some of the hottest agencies and brands in the world who have balls are approaching us to use him. That’s how the chain works. Production companies find talent, the brave creative shops use the new talent.. a new star is born…
The Fableists > How did you get involved with The Fableists?
Laura > Matt Cooper told me about his dream over a year ago and I said, “How can I help”? It is an amazing concept.
The Fableists > Your director, Olivier Venturini will be heading up direction of The Fableists’ first film campaign. What do you think he can bring to the project?
Laura > Olivier is known for his work with talent, coupled with his cinematic delivery of every piece of content he tackles. His passion for great film and ability to make the children feel 100% safe will deliver a wonderful study of a young ‘Fableist’.
The Fableists > Tell us a bit about your involvement with McCann Health and the seminars and events you’ve been producing in partnership with them?
Laura > We have produced over four major events in partnership with McCann Health’s global team. We collaborate with the global CD and work to brief to deliver inspirational speakers to talk and workshop. We have produced events in Berlin, LA, Tokyo and orchestrated the Women’s Health Cannes Lions series of talks and lunches this year. Speakers included Her Excellency, Mrs Toyin Saraki, a leading advocate for the UN’s Every Woman, Every Child effort, Founder-President of The Wellbeing Foundation Africa, Stephen Sobhani representing Every Woman Every Child, Mark Koska, Inventor of LIFESAVER, the auto-disposable syringe and Jean-Paul Jeanrenaud, Director, One Planet Leaders, WWF International.
The Fableists > What do you think about The Fableists’ mandate – ‘Play hard, live forever’?
Laura > This could be my motto for life.
The Fableists > How do you think The Fableists will appeal to children and their parents?
Laura > The brand will deliver style and responsible choice through the voice of inspiring children who choose to wear their clothes. Each child and their family will feel good about buying and wearing such a cool brand and being part of the Fableists’ movement: ‘I am a Fableist’.
The Fableists > Do you think that our collaboration can help change the way that people buy clothes?
Laura > 100%. Being around The Fableists has changed the way I view the garments I consider buying and how I wash them.
The Fableists > What is your personal style like?
Laura > Vintage Chanel meets biker. Old bikers die hard… I guess I’m a rocker at heart.
Watch out for The Fableists’ first series of films about amazing kids. Coming soon…
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