My name is Andy Fowler.
I am founder and Creative Director of Brothers and Sisters.
We are a bunch of 55 creative boys and girls in Clerkenwell, London.
As well as doing advertising for brands, we also like to create our own brands, platforms and products.
In many ways this is what inspires us and gives us the freedom we crave.
We love working with clever, inspiring people with great ideas.
Recently we launched My London Story – a beautifully emotional, location based storytelling app, with our friend Greg Williams the Executive Editor of Wired magazine.
I first met Matt from The Fableists about 9 months ago.
I love people who are full of spirit, ideas and belief.
Matt has truck loads of all three.
We got on like a house on fire – both entrepreneurial, creative people more interested in making a difference and doing interesting creative things than making money at any cost.
I have three kids: Missy 7, Sonny 4 and Goldie 9 months – and I share Matt’s frustration in the difficulty of finding clothes for them that are individual, beautifully designed and ethically produced in equal measures.
It’s either high street tat which I would never dress myself in, so I’m damned if I’m going to dress my kids in it.
Or, more likely, vintage from eBay or boutiques or small designer kids brands.
There’s no-one on any sort of scale proving it’s possible to marry the cool factor with the sustainable factor – until now.
Matt didn’t have all the answers when we first met but I could see in his eyes that he believed.
Belief is everything.
When I first met my Malian friend Ballo and he told me he believed he could make a difference to the quality of teaching in Bamako, the capital of Mali, by launching an independent teacher training academy – I saw the belief in his eyes.
So, Brothers and Sisters raised funds, made some flying visits and started a love affair with North Africa that will never die.
I hope our commitment to The Fableists is just as everlasting.
This is something to believe in, to get behind, to throw ourselves into.
We are going to throw all our creative skills at this – by telling the fables behind the brand – in films, in look books, in whatever media the stories are best told.
It’s going to be a hell of an adventure.
We want you to come with us.
Together we can make the first truly cool and sustainable clothing brand for the next generation.
For the future of the planet, for the future of the little people.