What do we Mean by ‘Sustainable’?

From the Oxford English Dictionary

From the Oxford English Dictionary

The Fableists is first and foremost about designing cool, vintage-inspired clobber for kids. Our clothes are imbued with a rebellious ‘dare to think different’ attitude and we want our tribe of little punks to challenge some of the ills in the fashion world.

Living as sustainably as possible just makes good sense. But can fashion be sustainable? The Fableists believe that it can be and it certainly can be better than it is currently. The Fableists is a business but we want our company to have a positive impact and combine social responsibility and care for the environment. At the same time, we don’t want you to give up personal style in order to buy well, so we offer you great clothes that don’t cost the Earth and her inhabitants.

Today, there are countless certifying bodies who evaluate all aspects of your business in order to award you certain accreditation. These vary by region and a number of them evaluate to a global standard. These are all a huge, positive step towards a more sustainable world. The fact that so many people now recognise what a Fair Trade label (for instance) means on their clothes or food is a massive change from how consumers shopped a decade ago.

Many clothing companies describe their clothes as ‘fairly traded’, ‘ethical’, or ‘eco’ and have the certification to back it up. We have chosen to use ‘sustainable’ to describe The Fableists because we feel it covers all of these areas. Therefore, the certification that is the most important to us, is the Global Organic Textile Standard, or GOTS. GOTS is the “world’s leading textile processing standard for organic fibres, including ecological and social criteria, backed by independent certification of the entire textile supply chain.” So, they evaluate the entire process from fibre production to processing and manufacturing to ensure that textiles remain ‘organic’ throughout. At the same time, they have a minimum of environmental and social criteria that must be met. This covers everything from chemicals and their toxicity and biodegradability through the entire supply chain, to maintaining the implementation of key criteria on labour set out by the International Labour Organisation (ILO). This certifies that the factories we are using do not use child or forced labour, that employees have safe and hygienic work environment, freedom of association and the right to collective bargaining, living wages are paid and more.

We hope this information is helpful. Please do contact us with comments or feedback.

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